Can you believe it's our Huestick's 1st birthday already? It's crazy to think about how much we've achieved together in such a short amount of time. Like many others, I've been using this time at home as a time of reflection, and with it being the Huestick's 1st birthday, I wanted to reflect with you 5 moments over the past year that really stood out as wins for us. Side note: very hard to pick just five but here it goes!
5) We had a billboard in Time Square
On our launch week of the Huestick just one year ago, there was a billboard in Time Square with the words Live Tinted on it. I don't think in my wildest dream I could have seen this coming. Truly priceless!
4) We won Elle Magazine's Future of Beauty Award!
To be recognized by a major outlet like Elle as a product that stands for innovation in our launch year was truly a dream come true. It proves that everything we believed in the Huestick was also seen by editors at one of the most reputable magazines in the world. Surreal to say the least.
3) We brought on investors, including industry legend Bobbi Brown!
As a first time CEO, I can humbly admit that I am learning as I go. I don't have all the answers and have absolutely made mistakes. If there is one thing that's for sure, it's that the support of all of you by our side, has helped get through all the business details of running a company. It brings me great joy and pride to say that we now have some of the best in class industry leaders by our side as well, including someone I've personally admired my whole life, the one and only Bobbi Brown. More than anything, I feel confident with the team we have in place to continue paving our path in this industry. P.S. Did this really happen in our first year?!
2) We sold out of Huesticks & launched new shades of Huesticks!
Not only have we sold out, but we've increased our orders with our warehouse by 5x from when we first launched - I mean that is just bananas. Don't get me wrong, we are still a small fish in a massive beauty pond, but this is a remarkable sign that we are going down the right path and making all the right decisions (well some wrong but hey we're human). From 3 color correcting multisticks to now 2 additional multisticks to simplify your everyday makeup routine, we have put real thought into each product made. Thought equals time, but time is what we need to create a long lasting evergreen stamp in the beauty industry. Your patience and help with decision making (ex: launching FREE because you told us you wanted a berry Huestick) is what will help ensure this.
1) We are one year strong...and just getting started!
I have to say the best part of this last year is that we are now here...one year and 5 beautiful Huesticks later. To think this started as one united community with a goal and dream to see a more inclusive and kind space in the beauty industry and have it now be an IRL beauty brand, is really a testament to all of you. We don't have all the answers but I promise you we are working hard everyday and doing our best to stick to our mission to make all of your stories and voices be heard.
Today (and everyday), we celebrate you, our diverse and supportive Tint Fam. As a small token of appreciation, for 36 hrs (through 05/06 12pm EST), we are giving you 20% off everything on our site.
I can't thank you enough for all the love and support you've shown us thus far, and now more than ever, I can say these words with assurance...we are just getting started. Looking forward to continuing this journey with y'all by our side.
Founder & CEO, Live Tinted