How to Find Your Huestick Shade

Hey Tint Fam and welcome to our first blog post of 2020! Today we’re addressing some of our most frequently asked questions from you, the Tint Fam, including what is color correcting, and how to pick the right Huestick shade for you. We put together this guide that breaks down everything in easy steps, so that anyone who wants to Huestick, can! 

Before we start, we want to remind all of you beautiful people that makeup is very much a choice. All faces and skin tones are beautiful, whether they’re rocking natural skin or full glam (and everything in between)! We created the Huesticks based on feedback from community members who frequently reported that they struggle with hyperpigmentation such as dark spots and dark circles, that they wish could be properly covered by makeup (which tends to make them look gray due to the discoloration). For these people, we recommend color correctors - specifically, the Huesticks - made by and for people of color, to streamline color correction and makeup application.

What is hyperpigmentation?

Hyperpigmentation refers to the areas of the skin that become deeper in color, or duller than the normal, surrounding skin.

What is color-correcting?

It’s the technique of using color, to correct issues with your skin tone (not that there is anything incorrect about you - this is the term used when it comes to makeup!). Unlike regular concealers and foundations that are simply made to cover, these red, orange and pink Huestick formulas, help target specific areas of the face that have hyperpigmentation. Most commonly but not limited to, under eye circles, dullness, dark spots and grey-areas etc. , by canceling them out. While some mild skin discoloration can often be covered by foundation and concealer, applying a color corrector will give your skin a more even complexion and can give you the complete coverage you may want.

Now let’s talk about what y’all really want to know: How to color-correct!

It all comes down to 3 simple steps: 

  1. Decide where you want to correct, whether it’s your under eyes, or around your mouth, etc.
  2. Recognize the density of your hyperpigmentation.
  3. Pick the right shades to use to achieve your final look.

That’s all there is to the art of color correcting!

Step 1: To help decide where to correct, we recommend taking a look at your makeup free face, in a mirror and in natural lighting. Again, when the Huesticks are being used as correctors only, they work best on hyperpigmented areas which can be anything from dark circles, scars, sun damage and dark spots, to areas deeper than your natural skin color.

Step 2: Once you know which areas you want to address, you have to decide what the density of pigmentation is, that you’re targeting, so you can find it on the color wheel. For example, did you pick your under eye circles in Step 1 and how deep are they? The same goes for dark spots and scars etc. The reason it’s important to identify the density, is so that you can use the right color corrector. A common misconception is that your color correcting shade directly correlates to only your skin tone -- this is a myth. The shade you pick is based on your skin tone AND the density of your hyperpigmentation, which has an undertone that is most commonly a shade of blue. 

Step 3: Now the fun part! Picking the right Huestick shade. The Huesticks come in 3 different shades for correcting: PERK (peachy-pink), RISE (terracotta-orange) and ORIGIN (truest-red). Red and orange colors can help correct the blue and purple-ish hues that come from under-eye circles, as well as other dark spots, usually on deeper skin tones. Whereas pink, in general, can brighten blue-toned areas on fairer skin.

To help you pick the right shade, we created a color wheel!

The Live Tinted Color Wheel 

The Color Wheel helps you decide which Huestick shade you need, based on the density/color of your hyperpigmentation. To use the color wheel, just follow these steps:

Step 1: Start from the ‘HYPERPIGMENTATION’ circle (outermost edge of the wheel) and select the shade that most closely matches your hyperpigmentation, on the selected area of your face. This is your preliminary guiding point to choosing a shade. 

Step 2: Look at the corresponding color to your Hyperpigmentation shade, from the center wheel - that’s your Huestick shade!

Below, we’ve also included 6 models from our launch campaign all with different skin tones and diversified hyperpigmentation -  so when in doubt you can always search for someone who has hyperpigmentation similar to your own, to see what they use. 

@seemahari uses ORIGIN to correct, based on her skin tone and the density of her hyperpigmentation. 

@brittny_thomas uses ORIGIN to correct, based on her skin tone and the density of her hyperpigmentation.

@franjoli uses RISE to correct, based on her skin tone and the density of her hyperpigmentation.

@ayeshapi uses RISE to correct, based on her skin tone and the density of her hyperpigmentation.  

@mayelypaez uses PERK to correct, based on her skin tone and the density of her hyperpigmentation.  

@nishaespy uses PERK to correct, based on her skin tone and the density of her hyperpigmentation. 


After picking your Huestick:

Once you have your Huestick shade picked out, always remember that less is more. Gently apply your Huestick shade by warming it up with your fingers first and then directly dabbing it onto the areas you want. The natural warmth of your skin will help the product blend more seamlessly in your skin. With any corrector you have to follow with some kind of base product; whether that be just a concealer, a CC/BB Cream or foundation. The trick is to press, not swipe, the product into your face to ensure that the color corrector isn’t moved. You can see how Angie, a Pro MUA applies the Huestick on our Founder. 

That’s all things color correcting ready for you to try! Let us know in the comments if you have any questions about the above, as well as what other resources you want us to create. The key thing to remember is that this is not an exact science and it may take some trial and error to figure out what works best for you. 🧡

Shop the Huesticks today, just click here! #livetinted 

  • I have melasma on my cheek bones due to pregnancy I bought origin, rise and true. Will these the best choice or should I have gotten perk? This is my first time buying. my order number is #55906

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  • Hi, I love your brand and everything it stands for! One idea I had for a future product you may be interested in is a tinted sunscreen! So many tinted sunscreens are only for people of like a peachy skin tone. I think your brand can really be inclusive and provide different shades for all of us on the days we want a bit of coverage but don’t want to wear foundation. Just an idea!!


    Anveetha Matta on

  • I was trying to figure out the right color to get and while looking at the color wheel I noticed a typo on the website… “To help you pick the right shade, we create(d) a color wheel”

    I just wanted to let you know as one brown (Indian) business woman to another – we have to help each other out. 😉

    Meeta Kratz on

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