Hey Tint Fam,
Look what we FOUND.
We are extremely excited to share with you, Live Tinted’s newest multistick shade, FOUND. It was inspired by your love of the Huestick formula and our love of the shade we discovered, while developing the original Huesticks.
The story of FOUND:
Creating ORIGIN was a long process because we wanted it to be carmine-free for y'all. Tint Fam, let us tell you, it was not an easy feat to create the perfect red shade but we are grateful to have had the opportunity to learn. Without taking on the challenge of creating ORIGIN, we never would have come across FOUND - a shade accidentally made in the process. In 2018, while in our Hustick testing phase, everyone in the office, members of the Tint Fam, family and friends, ALL fell in love with this color as a multistick for the eyes, lips and cheeks. (Btw, we took BTS footage of everyone’s reactions to FOUND and will be sharing it on our IG page - keep a lookout!
We were obsessed with this shade but ultimately made an executive decision to only release the three shades that could be used as mutisticks and on hyperpigmentation: ORIGIN, RISE & PERK.
Fast-forward to 2019… All your feedback and love for the Huestick formula did not go unnoticed and we just knew we had to share the color that we fell in love with last year.
The FOUND formula is full of skincare ingredients, just like our original Huesticks:
Hyaluronic Acid: holds up to 1,000X its weight in moisture for advanced hydration
Squalane: a highly effective antioxidant and emollient
Vitamin C: works over time to visibly brighten dark spots
Vitamin E: an antioxidant that softens and moisturizes skin
It is also clean, vegan, cruelty-free, carmine-free and 100% safe to wear on your eyes, lips and cheeks!
Another fun fact about FOUND - The natural pigments pick up each individual’s undertone differently, so the color looks unique on every. skin. tone. Don’t believe us? Get to know the girls from our Launch Campaign and see how they each describe FOUND:
Describe FOUND: Mauve with a touch of orange on my deep/dark skin.
FAVORITE FEATURE: My height & eyes.
CULTURAL BACKGROUND: Somali
FAVORITE PART OF CULTURE: The food! Nothing else like it.
Describe FOUND: A warm cocoa color… kinda reminds me of dessert. The texture is velvety smooth. It displayed as a coppery hue on me!
FAVORITE FEATURE: My eyes & booty.
CULTURAL BACKGROUND: Afro-American comprised of: Cherokee, Black Foot Native, Creek Native, Northern African, Dutch and Irish ancestry.
FAVORITE PART OF CULTURE: The strength, resilience, originality, creativity and the beauty of it.
Describe FOUND: It looks like a very rich orange shade with a red tint - and it's super velvety soft.
FAVORITE FEATURE: My hair (on my head, but I've learned to embrace the hair everywhere else too).
CULTURAL BACKGROUND: Half Indian & Half Filipino.
FAVORITE PART OF CULTURE: There's so much to love about both my cultures: the food, the diversity, the movies/music. But what I love most is the importance of family unity + support.
Describe FOUND: So smooth & the deep burnt orange shade blends perfectly with my undertone.
FAVORITE FEATURE: My my snagged tooth.
CULTURAL BACKGROUND: Lebanese & Spanish.
FAVORITE PART OF CULTURE: The food!!
Describe FOUND: It’s a season-less color. FOUND is a staple shade that perfectly exists between red and brown, with a formula subtle enough for daytime and buildable for night time.
FAVORITE FEATURE: Hooded eyes.
CULTURAL BACKGROUND: Very, very Irish.
FAVORITE PART OF CULTURE: Whiskey.
Are you wondering what color FOUND is? You tell us, Tint Fam! Did you notice how the models all describe FOUND differently? We’ll be showing how each of the girls apply this Huestick on themselves on Instagram, so you can truly see the magic of the shade on different skin tones. AND we want you to get involved. Tag us in your FOUND looks with #livetinted and describe what color you see.
We’re so excited to see how you use this HUE. Click here to shop now. 🧡