Saif Siddiqui


“It’s very easy to come up with an excuse, is what I’ve learned…[but] it’s never perfect, until you do it.”


Dutch-born entrepreneur Saif Siddiqui wants to disrupt your pictures…so he founded ISHU. The reflective design of his “anti-paparazzi” scarves disrupts flash photography so when you take a pic, you only see the scarf and everything else blacks out. Not a bad way to maintain your privacy, which is naturally why celebs (and those who want to remain stealthy) have been drawn to them.

TINTED talks to the founder on the inspo behind the brand and how he’s making moves to help bring light (literally) to areas in need.


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