the hue day sale

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It's our birthday but YOU get the gift. Get 20% off sitewide and 30% off orders $100+.

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NEW!

The Everyday Essentials Kit

Prime, Protect, Perfect. This 3-step kit features benefit-packed, multitasking best-sellers for a natural, everyday glow.

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Bestsellers

The award-winners and cult faves that work for all skin tones (yes, really).

BEST SELLER

Hueguard® 3-in-1 Mineral Sunscreen, Moisturizer, Primer SPF 30

SIZES:
Hueguard® 3-in-1 Mineral Sunscreen, Moisturizer, Primer SPF 30
Description

An innovative clean, mineral sunscreen that hydrates and preps skin for makeup while protecting it from harmful UVA/UVB rays and blue light, with no white cast.

Key Benefits

• Protects from UVA/UVB rays and blue light
• No-white-cast
• Hydrates dry skin
• Blurs imperfections
• Works head-to-toe and all year round

Clinically Proven
How to Apply

Apply a nickel-sized amount directly to face and neck for everyday moisture and protection. Apply as needed on the rest of your body, and re-apply throughout the day and after being in direct sunlight. Hueguard can be worn alone or under makeup.

Key Ingredients

• Zinc Oxide: Non-nano zinc for a weightless formula that blends seamlessly into the skin without a white cast. Active Ingredient

• Bisabolol: antioxidant properties that help to soothe skin and reduce inflammation

• Sea Buckthorn (hippophae rhamnoides) Oil: helps retain moisture, repair itself + boost collagen production

• Ground Cherry Extract (physalis alkekengi calyx): plant extract has a potent calming effect on skin as well as offering antioxidant benefits to skin

• Vitamin E: antioxidant, helps retain moisture, defend from pollution and other environmental stressors 

AWARD WINNER

Superhue® Hyperpigmentation Serum Stick

SIZES:
Superhue® Hyperpigmentation Serum Stick
Description

A balm-to-serum stick made with active-brightening ingredients to help fade hyperpigmentation.

 

This innovative formula fades the appearance of hyperpigmentation and dark spots, and improves overall skin appearance.

Key Benefits

• Fades the appearance of hyperpigmentation and dark spots, improving overall skin tone. 
• Helps to improve skin texture.
• Helps to improve the look of fine lines and wrinkles.

Clinically Proven

Real Results* 

• 100% of respondents agreed their skin looked more radiant.
• 96% of respondents agreed their complexion appeared smoother.
• 93% of respondents agreed their skin appeared to be more even in tone.

*In a 3-week consumer study with 27 participants

How to Apply

Apply once daily. Glide across clean skin in a single layer, over areas with hyperpigmentation or dark spots, and gently rub in with clean hands. Follow with moisturizer and SPF during the day.

Key Ingredients

Niacinamide: Helps fade dark spots caused by sun damage, acne scarring, or natural discoloration
Bakuchiol: Helps boost skin firmness, improve skin brightness, smooth out texture and lessen fine lines while reducing the risk of irritation and sun sensitivity
THD Vitamin C: Helps fade existing dark spots and impede the production of new ones

BEST SELLER

Hueguard® Skin Tint SPF 50 Mineral Sunscreen Broad Spectrum

SHADES:
SIZES:
Hueguard® Skin Tint SPF 50 Mineral Sunscreen Broad Spectrum
Description

A weightless, light-medium buildable coverage skin tint with no-white-cast mineral SPF 50 that protects skin with all-day hydration and a radiant finish.

Powered by skincare actives to hydrate, protect, and smooth skin in just one step.

Key Benefits

• Mineral broad spectrum SPF 50 with non-nano Zinc Oxide that protects against free radicals and environmental stressors
• Light-medium buildable coverage
• Natural, radiant no-white-cast finish
• Lightweight gel cream texture with all-day hydration
• Water and sweat resistant SPF protection (80 min)

Clinically Proven

• 100% said skin looks natural, healthier, and more radiant, and felt more moisturized*
• 97% agree skin looks smoother, more even-toned, and pores are less visible*
• 97% agree Hueguard® Skin Tint SPF 50 felt lightweight and breathable on skin*

*Self-assessment on 31 subjects after 4 weeks of wearing Hueguard® Skin Tint SPF 50

How to Apply

Apply onto skin using your fingers or sponge. Feel free to layer until desired level of coverage is achieved–it’s buildable!

Key Ingredients

• Zinc Oxide 9.5%: A non-nano zinc for a weightless formula that blends seamlessly into the skin without a white cast
• Butterfly Bush Flower Extract: Provides antioxidant protection against UVA damage, prevents the breakdown of collagen, and encourages skin repair
• Indian Gooseberry: Helps to diminish pigmentation and re-establish a natural radiance on skin
• Hyaluronic Acid and Sea Buckthorn Oil: Provide advanced hydration, help retain moisture, and boost collagen production

AWARD WINNER

Huestick® All-over Color Corrector

SHADES:
Size: 3g / 0.1 oz
Huestick® All-over Color Corrector
Description

A creamy multistick that balances and color corrects dark spots and dark circles.

This 3x award-winning formula is made with hydrating squalane, hyaluronic acid, and Vitamin C+E for a smooth, blendable texture that neutralizes hyperpigmentation.

Key Benefits

• Creamy, blendable finish
• Color corrects
• Balances hyperpigmentation before makeup
• Works on lips, cheeks, and eyes

Clinically Proven
How to Apply

Swipe onto dark circles and anywhere you have discoloration before blending with fingers or a makeup sponge. Follow with concealer or foundation. Bonus: You can use it on lips, cheeks, and eyes.

Key Ingredients

• Hyaluronic Acid: holds up to 1,000x its weight in moisture for advanced hydration.
• Squalane: prevents moisture loss + restores suppleness to skin.
• Vitamins C & E: soothes, heals, and nourishes damaged skin.

 

Complexion protection, for all tints

Hi there, we’re Live Tinted. We’re here to celebrate all complexions. We make clean products with intentional shade ranges, powerhouse skincare ingredients including No White Cast™ SPF, and easy to use formats. Inspired by our founder, Deepica, we’re focused on making sure everyone feels seen in our brand.

Welcome to the #tintfam!

Meet our founder

In the Press

Targeting dark spots, hyperpigmentation, as well as fine lines and wrinkles, Superhue Hyperpigmentation Serum Stick does it all.
ESSENCE
I got my hands on the internet's buzziest new dark spot correcting stick, and it *really* lives up to the hype.
W E L L + G O O D
This mineral SPF makes it easy to apply sunscreen without having to think about it, since it serves as both primer and moisturizer.
GLAMOUR