Our Mission

Change the beauty narrative & unite all hues.

Clean beauty that works for all hues.

Guard & Glow Essential Skin Set

A limited-edition skincare set featuring our bestselling Hueguard, Hueglow in Dusk, and Rays Copper Eye Masks.

Huestick in Intent

An ultra-creamy face multistick with natural pigments and skin-loving ingredients.
Color: intent (warm rose)

Live Tinted x FORVR Mood Glow of Life Kit

Celebrating the light that brings us together.

Huebrow™ Clear Setting Gel

A clear setting gel infused with soothing ingredients to tame, shape and set brows.

Prep & protect your skin.

Our skincare essentials are designed to make you look and feel your glowy, dewy best before you even think about makeup.

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Hyperpigmentation Serum Stick

A cooling water-based, solid balm-to-serum stick that targets dark spots.

Rays Copper Eye Masks

Dissolvable eye masks help that soothe, brighten and nourish under your eyes.

3-in-1 Mineral SPF 30, Moisturizer, Primer

An innovative daily mineral SPF 30, moisturizer, and primer that protects skin.

Celebrate your hues

Because you deserve to feel seen.

Too many of us have felt underrepresented in the beauty industry. Let’s change that. We’re sharing our community’s cultures, stories, and identities - because we know beauty is what happens when we all feel seen and accepted.

Time for play.

Products that give you options but never cover you up, turn you into someone else, or over-complicate your routine.

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Huestick in Rise

An ultra-creamy multistick with natural pigments that balance dark spots.
Color: rise (terra cotta)

Huebeam Blushing Bronzer

A face palette including 1 blush and 2 bronzers in a beautiful gradient finish.

Hueglow in Dusk

An innovative formula you can use head-to-toe for a subtle shimmer.
Color: dusk (bronze)
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In the Press

A company on a mission to recognize and champion beauty for all skin tones, [by] exploring the intricacies and dynamic relationship between beauty and culture, and [with] a range of community-driven products [for] those underrepresented.
Designed to function in any beauty routine, whether you're a seasoned product expert or a makeup minimalist.
Not only flattering on all tones, but ... packed with hydrating, good-for-your-skin ingredients such as squalane.