New Arrivals

Your best skin, simplified! This 3-step kit is all you need for a fresh, flawless look—hydrated, protected, and perfected in minutes.

Step 1: Prime – Hueguard® Mineral Sunscreen SPF 30 is an innovative clean, mineral sunscreen that hydrates and preps skin for makeup while protecting it from harmful UVA/UVB rays for all-day glow and defense.

Step 2: Protect – Hueguard® Skin Tint SPF 50 evens out your complexion with a natural, radiant finish and powerful SPF protection with No White Cast™.

Step 3: Perfect – Hueskin Hydrating Serum Concealer is our creamy concealer (available in 21 shades!) that brightens under-eyes and covers blemishes for a smooth, seamless look.

No fuss, no filter—just radiant, effortless beauty. Your skin, but glowier.

Introducing a precision liner that is quick-drying and smooth-gliding, providing you with a flawless look that stays in place all day long without smudging, running, or feathering. Its thin felt tip makes it easy to use, allowing you to create any look you desire, from a thin line to a bold and dramatic stroke.

Get lashes with legacy status with our clean mascara and lash serum hybrid designed to deliver instant lash volume and lasting lash benefits. Instantly volumizes, lengthens, and curls for all-day wear. Clinically proven to improve natural lash volume and length over time.

Get lashes with legacy status with our clean mascara and lash serum hybrid designed to deliver instant lash volume and lasting lash benefits. Instantly volumizes, lengthens, and curls for all-day wear. Clinically proven to improve natural lash volume and length over time.

A lightweight but highly-pigmented gradient bronzer that gives you a perfectly sunkissed look.

Buildable and blendable and formulated with Hyaluronic Acid to help keep skin hydrated, and Niacinamide to help even skin tone, leaving a more luminous appearance.

A lightweight but highly-pigmented gradient bronzer that gives you a perfectly sunkissed look.

Buildable and blendable and formulated with Hyaluronic Acid to help keep skin hydrated, and Niacinamide to help even skin tone, leaving a more luminous appearance.

A lightweight but highly-pigmented gradient bronzer that gives you a perfectly sunkissed look.

Buildable and blendable and formulated with Hyaluronic Acid to help keep skin hydrated, and Niacinamide to help even skin tone, leaving a more luminous appearance."

A lightweight but highly-pigmented gradient bronzer that gives you a perfectly sunkissed look.

Buildable and blendable and formulated with Hyaluronic Acid to help keep skin hydrated, and Niacinamide to help even skin tone, leaving a more luminous appearance."

A lightweight but highly-pigmented gradient bronzer that gives you a perfectly sunkissed look.

Buildable and blendable and formulated with Hyaluronic Acid to help keep skin hydrated, and Niacinamide to help even skin tone, leaving a more luminous appearance.

This bundle means business. Legacy Lash Mascara lifts, volumizes, and strengthens, Legacy Kajal Liner glides on crisp, smudge-proof definition, and Huelip Liquid Lip Crème seals the deal with bold, hydrating matte color. Get all three together for a 20% savings—a good deal is always a boss move.

Unlock the ultimate in lash lift. Expertly designed with a wide, curved shape to reach every lash, it delivers an eye-opening, glamorous curl for all eye shapes. Featuring a thick, rounded hypoallergenic silicone pad for optimal hygiene and a marigold orange color for enhanced lash visibility, this curler creates intense, crease-free curls without sticking to your lashes.

An ultra-hydrating lip balm in a universal warm tint that leaves lips feeling softer and plumper.

Packed with an instant soothing and hydrating blend of Shea and Murumuru Seed Butter, Hyaluronic acid, and Vitamin E.

Wake up tired, puffy eyes with this instant duo:

• Superhue® Brightening Eye Cream instantly brightens and depuffs the appearance of under eyes.

• Rays Copper Peptide Eye Masks help soothe, brighten and nourish under your eyes. 

Clean | Vegan | Cruelty-free | Fragrance-free

3 best sellers in 1 tiny kit - protect, blush, lash and go. Try our bestsellers with this mini's kit - everything you need for a natural, radiant daily routine (a $44 value).

• Hueguard® 3-in-1 Mineral Sunscreen—a lightweight, clean mineral sunscreen + moisturizer + primer in one. SPF 30 with No White Cast™.
• Blush Crush-A creamy liquid blush that easily blends and builds for naturally flushed, flirty cheeks that last all day.
• Legacy Lash Mascara- a clean mascara and serum hybrid that gives instant lash volume and clinically-proven results.

A lightweight, glowy tinted Mineral broad spectrum SPF 50 that hydrates, primes skin for makeup and leaves a radiant finish. Powered by an incredible blend of antioxidants to help brighten and neutralize uneven skin. Lightweight and tinted in two flexible shades for a No White Cast™ natural skin like finish for all hues.

A lightweight, glowy tinted Mineral broad spectrum SPF 50 that hydrates, primes skin for makeup and leaves a radiant finish. Powered by an incredible blend of antioxidants to help brighten and neutralize uneven skin. Lightweight and tinted in two flexible shades for a No White Cast™ natural skin like finish for all hues.

Get hydrated, pillowy-soft lips with these sheer, universally flattering glosses. Packed with Hyaluronic Acid, Coconut Oil, and Shea Butter, they nourish and smooth while delivering a non-sticky, reflective glow and mouthwatering flavor.

Get hydrated, pillowy-soft lips with these sheer, universally flattering glosses. Packed with Hyaluronic Acid, Coconut Oil, and Shea Butter, they nourish and smooth while delivering a non-sticky, reflective glow and mouthwatering flavor.

Get hydrated, pillowy-soft lips with these sheer, universally flattering glosses. Packed with Hyaluronic Acid, Coconut Oil, and Shea Butter, they nourish and smooth while delivering a non-sticky, reflective glow and mouthwatering flavor.