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    BEST SELLER

    HUEGUARD® 3-in-1 Mineral Sunscreen, Moisturizer, Primer SPF 30

    SIZES:
    HUEGUARD® 3-in-1 Mineral Sunscreen, Moisturizer, Primer SPF 30
    Description

    HUEGUARD® 3-in-1 does it all: 100% mineral SPF 30, moisturizer, and primer that hydrates, blurs, and protects—every day, everywhere.

    Key Benefits

    • Multitasking 3-in-1 Sunscreen, Moisturizer, & Primer in one
    • 100% Mineral SPF 30 with 18.23% Zinc Oxide
    • Protects from UVA/UVB rays and blue light
    • Hydrates skin + blurs imperfections
    • Works head-to-toe and all year round

    Vegan, Clean, Cruelty Free, Fragrance Free, Dermatologist Tested, Reef Friendly, Non-Comedogenic, 100% PCR tube​

    Clinically Proven
    How to Apply

    Apply a generous amount* to your face, neck, and wherever else you want sun protection. HUEGUARD® 3-in-1 Mineral SPF 30 can be used head to toe, year-round, alone or under makeup. Reapply throughout the day and after being in direct sunlight.

    *1/4 teaspoon (face only) or 1/2 teaspoon (face and neck) is recommended by the FDA for adequate sun protection. This equates to the length of two fingers’ worth of product (index and middle fingers) for face and neck coverage. This is a general recommendation—use your own discretion based on your skin’s needs and sun exposure.

    Key Ingredients

    • Zinc Oxide 18.25%: Weightless, non-nano zinc. Active Ingredient

    • Bisabolol: antioxidant properties that help to soothe skin and reduce inflammation

    • Sea Buckthorn (hippophae rhamnoides) Oil: helps retain moisture, repair itself + boost collagen production

    • Ground Cherry Extract (physalis alkekengi calyx): plant extract has a potent calming effect on skin as well as offering antioxidant benefits to skin

    • Vitamin E: antioxidant, helps retain moisture, defend from pollution and other environmental stressors

    BEST SELLER

    HUEGUARD® Skin Tint SPF 50 Mineral Sunscreen Broad Spectrum

    SHADES:
    SIZES:
    HUEGUARD® Skin Tint SPF 50 Mineral Sunscreen Broad Spectrum
    Description

    A skin-loving, lightweight mineral SPF 50 Skin Tint with flexible, light to medium buildable coverage.

    Key Benefits

    • Light-medium buildable coverage
    • Mineral SPF 50 with no white cast
    • Lightweight, non-greasy texture
    • Powered by skincare actives to hydrate, protect, and smooth skin
    • Water + sweat resistant for 80 minutes

    Vegan, Clean, Cruelty Free, Fragrance Free, Dermatologist Tested, Reef Friendly, Non-Comedogenic, 100% PCR tube

    Clinically Proven

    • 100% said skin looks natural, healthier, and more radiant, and felt more moisturized*
    • 97% agree skin looks smoother, more even-toned, and pores are less visible*
    • 97% agree Hueguard® Skin Tint SPF 50 felt lightweight and breathable on skin*

    *Self-assessment on 31 subjects after 4 weeks of wearing Hueguard® Skin Tint SPF 50

    How to Apply

    Apply onto skin using your fingers or sponge. Feel free to layer until desired level of coverage is achieved–it’s buildable!

    Key Ingredients

    • Zinc Oxide 9.5%: A non-nano zinc for a weightless formula that blends seamlessly into the skin without a white cast
    • Butterfly Bush Flower Extract: Provides antioxidant protection against UVA damage, prevents the breakdown of collagen, and encourages skin repair
    • Indian Gooseberry: Helps to diminish pigmentation and re-establish a natural radiance on skin
    • Hyaluronic Acid and Sea Buckthorn Oil: Provide advanced hydration, help retain moisture, and boost collagen production

    TikTok Favorite

    HUEGLOW Liquid Highlighter Drops

    SHADES:
    SIZES:
    HUEGLOW Liquid Highlighter Drops
    Description

    Subtle micro-shimmers meet 73% skincare—squalane, hyaluronic acid, and sunflower seed oil in these innovative, serum-infused glow drops to hydrate, replenish, and moisturize skin while taking your glow to the next level.

    Key Benefits

    • Lightweight, non-greasy (never sticky!) liquid formula
    • Natural, radiant finish
    • Works on all skin tones

    Clinically Proven
    How to Apply

    Apply a few drops directly onto skin with fingers or use our ultra-soft Kabuki brush for a seamless blend. These versatile bronzing glow drops can be used multiple ways:
    • Wear under, over, or mixed into your foundation or skin tint
    • Add to the high points of your face, wherever the light naturally lands
    • Mix into your lotion as an all over body shimmer, giving skin a sun-kissed bronze effect

    Key Ingredients

    • Squalane: Prevents moisture loss + restores suppleness to skin
    • Sunflower Seed Oil: Helps to replenish, strengthen, and soothe skin
    • Hyaluronic Acid: Holds up to 1,000x its weight in moisture for advanced hydration

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    HUESKIN Hydrating Serum Concealer

    SHADES:
    Size: 0.1 fl oz / 4 mL
    HUESKIN Hydrating Serum Concealer
    Description

    A lightweight, medium-to-full coverage serum concealer that instantly blurs the look of dark circles and spots, while active ingredients work to brighten them over time.

    Infused with powerhouse skincare active ingredients niacinamide, hyaluronic acid complex, bakuchiol, and caffeine, Hueskin Hydrating Serum Concealer is clinically tested to significantly improve the appearance of hyperpigmentation, undereye discoloration, fine lines and wrinkles, and dry skin.

    Key Benefits

    • Medium-to-full, buildable coverage
    • Conceals under-eye circles, dark spots & blemishes for up to 12 hours 
    • Lightweight feel on skin
    • Creamy texture blends easily and effectively
    • Hydrates and brightens for a more radiant-looking even eye area

    Clinically Proven

    Clinically tested to significantly improve the appearance of*:
    ✔️ Hyperpigmentation and dark spots
    ✔️ Undereye discoloration
    ✔️ Fine lines and wrinkles 
    ✔️ Dry skin

     

    Clinically tested for up to 12-hour wear*

     

    Clinically tested over time*: 
    • 90% of users showed a significant improvement in undereye discoloration
    • 100% of users showed a significant improvement in the appearance of their fine lines & wrinkles

     

    In a consumer study:

    • 100% agreed that Hueskin --

    Provides the perfect amount of coverage while still looking natural**
    Covers dark circles and leaves their undereye area looking brighter and more awake***
    Helped fade hyperpigmentation onto the areas in which they’ve applied it (on clean skin)***

    • 97% agreed that the concealer didn’t crease, settle, or look cakey on areas they applied***

     

    *Clinical study with 30 users after 8 weeks 

    **Self-assessment on 30 users after 1 use

    ***Self-assessment on 30 users after 8 weeks

    How to Apply

    Dot and blend using fingers or a makeup sponge (works great with ours) onto areas you want to even skin tone or brighten. Feel free to add layers—its buildable!

    Key Ingredients

    • Niacinamide: Moisturizes, brightens, improves skin texture, moisturize, and helps with the appearance of fine lines and wrinkles

    • Hyaluronic Acid Complex: A combination of 5 hyaluronic acids at different molecular levels to help to attract retain moisture and improve elasticity

    • Bakuchiol: A gentle, plant-based ingredient with similar benefits to retinol and helps reduce hyperpigmentation and acne.

    • Caffeine: Helps fade dark spots resulting in more luminous, even skin tone

    • Vitamin C: Helps to protect against environmental damage

    AWARD WINNER

    SUPERHUE® Hyperpigmentation Serum Stick

    SIZES:
    SUPERHUE® Hyperpigmentation Serum Stick
    Description

    A balm-to-serum stick made with active-brightening ingredients to help fade hyperpigmentation.

     

    This innovative formula fades the appearance of hyperpigmentation and dark spots, and improves overall skin appearance.

    Key Benefits

    • Fades the appearance of hyperpigmentation and dark spots, improving overall skin tone. 
    • Helps to improve skin texture.
    • Helps to improve the look of fine lines and wrinkles.

    Clinically Proven

    Real Results* 

    • 100% of respondents agreed their skin looked more radiant.
    • 96% of respondents agreed their complexion appeared smoother.
    • 93% of respondents agreed their skin appeared to be more even in tone.

    *In a 3-week consumer study with 27 participants

    How to Apply

    Apply once daily. Glide across clean skin in a single layer, over areas with hyperpigmentation or dark spots, and gently rub in with clean hands. Follow with moisturizer and SPF during the day.

    Key Ingredients

    Niacinamide: Helps fade dark spots caused by sun damage, acne scarring, or natural discoloration
    Bakuchiol: Helps boost skin firmness, improve skin brightness, smooth out texture and lessen fine lines while reducing the risk of irritation and sun sensitivity
    THD Vitamin C: Helps fade existing dark spots and impede the production of new ones

    Superbright™ 15% Vitamin C Serum Stick

    Size: 0.5 oz / 15g
    SUPERBRIGHT™ 15% Vitamin C Serum Stick
    Description

    A balm-to-serum stick supercharged with non-irritating 15% Vitamin C to help dramatically brighten uneven skin tone and to target texture.


    Superpowered actives and antioxidants work together to help improve the appearance of fine lines and wrinkles.

    Key Benefits

    • Brightens and targets uneven skin tone and texture to boost skin’s radiance.
    • Protects your skin from free radical damage and harmful UV rays when used in combination with a broad spectrum SPF.
    • Helps to improve the appearance of fine lines, wrinkles while preventing new discoloration and age spots.

    Clinically Proven

    IN JUST 4 WEEKS, SUPERBRIGHT™ IS CLINICALLY TESTED TO SIGNIFICANTLY IMPROVE*: 
    ✔️ Overall skin brightness
    ✔️ Skin texture
    ✔️ Hyperpigmentation and dark spots
    ✔️ Fine lines and wrinkles

     

    CLINICALLY TESTED OVER TIME**: 
    100% of users showed a highly significant improvement in the appearance of their fine lines & wrinkles. 
    91% of users showed a highly significant improvement in hyperpigmentation and dark spots. 
    88% of users showed a highly significant improvement in overall skin brightness.
    After 4 weeks, users showed a significant improvement in skin texture.*

     

    IN A CONSUMER STUDY, AFTER USING SUPERBRIGHT™:
    100% agree their skin looks smoother****
    94% agree their skin looks brighter****
    91% agree their skin looks more radiant and has a more even tone***
    91% agree that their fine lines and wrinkles look less visible****

    *Instrumental on 32 subjects after 4 weeks
    **Instrumental on 32 subjects after 8 weeks
    ***Self-assessment on 32 subjects after 4 weeks
    **** Self-assessment on 32 subjects after 8 weeks

    How to Apply

    Swipe it on once daily for healthier, brighter skin that glows from within. If applying in the daytime, apply before moisturizer and always follow with sunscreen.

    Key Ingredients

    15% Vitamin C (THD): A highly stable form of Vitamin C that dramatically brightens, protects against oxidative damage, and reduces age spots
    1% Alpha Arbutin: Extracted from the bearberry plant, this ingredient lightens dark spots, helps to lessen the appearance of acne scars and evens out skin tone
    0.5% Ferulic Acid: Antioxidant that decreases formation of fine lines, wrinkles, and age spots 
    Vitamin E: An antioxidant that helps moisturize and soften the skin

    BEST SELLER

    Hueguard® Invisible Sunscreen Stick SPF 50

    Size: 0.77 oz / 22g
    HUEGUARD® Invisible Sunscreen Stick SPF 50
    Description

    A clean, clear sunscreen stick with no white cast that is water and sweat resistant, and conveniently purse-friendly for easy reapplication.

     

    Infused with Cloudberry and Dragon Fruit extracts to help soothe, replenish, and rehydrate skin.

    Key Benefits

    • Broad Spectrum UVA/UVB SPF 50 protection
    • Goes on completely clear with no-white-cast
    • Water and sweat resistant (80 min)
    • Hydrating + dewy finish
    • Infused with Cloudberry and Dragon Fruit extracts to help soothe, replenish, and rehydrate skin
    • Conveniently purse-friendly for easy reapplication

    Clean, Vegan, Cruelty-Free, Fragrance-Free, Non-comedogenic, Dermatologist Tested, Reef friendly

    Clinically Proven
    How to Apply

    Swipe generously and evenly over clean face and body. Conveniently purse-friendly for easy reapplication throughout the day.

    Key Ingredients

    • Cloudberry Fruit Extract: Rich source of anthocyanins, beta-carotene and Vitamin E that help to calm, replenish, and repair visibly compromised skin
    • Dragon Fruit Extract: Rich in Vitamin C and antioxidant properties that help reduce redness and inflammation
    • Rice Bran Extract: Helps to hydrate skin and retain moisture, resulting in softer, smoother skin

    BEST SELLER

    Superhue® Brightening Eye Cream

    Size: 0.5 fl. oz. / 15 mL
    SUPERHUE® Brightening Eye Cream
    Description

    THE dark circle eye cream, powered by hyperpigmentation-targeting actives like Niacinamide, Caffeine, and Vitamin C to calm and firm.

     

    Made with a cooling applicator to boost circulation.

    Key Benefits

    • Instantly brightens and depuffs
    • Made with ingredients known to fade the appearance of hyperpigmentation over time
    • Boosts circulation with cooling tip
    • Hydrates and smooths fine lines
    • Primes eyes for makeup

    Clinically Proven

    Real Results*
    • 94% agreed eyes looked more radiant
    • 91% said eyes looked brighter and less puffy
    • 88% said dark circles were less visible


    *Self-assessment of 32 users after 4 weeks

    How to Apply

    Apply with the cooling copper applicator, and gently tap in using your ring finger. Use as a primer before color correcting makeup or concealer. Use both morning and night.

    Key Ingredients

    • Niacinamide: Helps improve uneven skin tone and strengthen the skin barrier
    • Vitamin C: Helps to brighten and balance uneven skin tone while boosting collagen production
    • Caffeine: Boosts circulation, firms skin, and helps to reduce the appearance of puffiness and dark circles

    AWARD WINNER

    HUESTICK® All-over Color Corrector

    SHADES:
    Size: 3g / 0.1 oz
    HUESTICK® All-over Color Corrector
    Description

    A creamy multistick that balances and color corrects dark spots and dark circles.

    This 3x award-winning formula is made with hydrating squalane, hyaluronic acid, and Vitamin C+E for a smooth, blendable texture that neutralizes hyperpigmentation.

    Key Benefits

    • Creamy, blendable finish
    • Color corrects
    • Balances hyperpigmentation before makeup
    • Works on lips, cheeks, and eyes

    Clinically Proven
    How to Apply

    Swipe onto dark circles and anywhere you have discoloration before blending with fingers or a makeup sponge. Follow with concealer or foundation. Bonus: You can use it on lips, cheeks, and eyes.

    Key Ingredients

    • Hyaluronic Acid: holds up to 1,000x its weight in moisture for advanced hydration.
    • Squalane: prevents moisture loss + restores suppleness to skin.
    • Vitamins C & E: soothes, heals, and nourishes damaged skin.

     

    Everyday Essentials Kit

    Everyday Essentials Kit
    Description

    Your best skin, simplified! This 3-step kit is all you need for a fresh, flawless look—hydrated, protected, and perfected in minutes.

    Step 1: Prime – Hueguard® Mineral Sunscreen SPF 30 is an innovative clean, mineral sunscreen that hydrates and preps skin for makeup while protecting it from harmful UVA/UVB rays for all-day glow and defense.

    Step 2: Protect – Hueguard® Skin Tint SPF 50 evens out your complexion with a natural, radiant finish and powerful SPF protection with No White Cast™.

    Step 3: Perfect – Hueskin Hydrating Serum Concealer is our creamy concealer (available in 21 shades!) that brightens under-eyes and covers blemishes for a smooth, seamless look.

    No fuss, no filter—just radiant, effortless beauty. Your skin, but glowier.

    Key Benefits
    Clinically Proven
    How to Apply
    • Hueguard® Mineral Sunscreen SPF 30 - Apply a nickel-sized amount directly to face and neck for everyday moisture and protection
    • Hueguard® Skin Tint SPF 50 - Apply onto skin using your fingers or sponge. Feel free to layer until desired level of coverage is achieved
    • Hueskin Hydrating Serum Concealer - Dot and blend using fingers or a makeup sponge (works great with ours) onto areas you want to even skin tone or brighten.
    Key Ingredients
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    Born to Shine Set

    Size: 13.5 mL
    Born to Shine Set
    Description

    Find your shine with this trio of serum-infused glow drops. Subtle micro-shimmers blended with skincare ingredients like squalane, sunflower seed oil & hyaluronic acid help hydrate & replenish skin. Wear solo, mixed with foundation or lotion, and anywhere you want dewy, lit-from-within radiance. In three made-for-everyone shades—Dawn, Golden Hour, and Dusk— it’s the perfect kit to gift, share, or treat yourself.

    Key Benefits
    • Lightweight, non-greasy (never sticky!) liquid formula
    • Natural, radiant finish
    • Works on all skin tones
    • Vegan
    • Clean
    • Cruelty Free
    • Non-comedogenicFragrance freeDermatologist testedFor face and body
    Clinically Proven
    How to Apply

    Apply a few drops with fingers or a soft brush. Wear as a highlighter; under, over, or mixed into foundation; or blend into lotion for all-over shimmer.

    Key Ingredients
    • Squalane - Prevents moisture loss and restores suppleness to skin.
    • Sunflower Seed Oil - Helps to replenish, strengthen, and soothe skin.
    • Hyaluronic Acid - Holds up to 1,000x its weight in moisture for advanced hydration
    BEST SELLER

    HUESTICK® Complexion Stick

    SHADES:
    Size: .34 oz / 11g
    HUESTICK® Complexion Stick
    Description

    Medium-to-full buildable coverage that smooths, blurs, and leaves a soft matte finish, all in one multitasking stick. Its creamy, buildable formula feels like second skin and treats your complexion with skincare benefits. In 20 shades made for real skin tones and undertones, there’s a hue made just for you.

    Key Benefits
    • Buildable, medium-to-full coverage
    • Lightweight, second-skin feel
    • Supercharged with skincare
    • Blurs + smooths skin with a soft matte finish
    • Multi-functional + portable for quick touch-ups
    • Inclusive shade range
    Clinically Proven
    • Up to 12 hours of clinically-proven, long-lasting makeup wear*
    • 100% said the formula feels creamy, silky, and lightweight on the skin — so comfortable, it felt like they weren’t wearing any makeup at all.**
    • 97% saw an immediate improvement of their skin’s appearance after using this product*
    • 97% said skin looks healthier after continued use of the product over time**

    *Based on a consumer study with 34 participants after 12 hours of wear

    **Based on a consumer study with 34 participants after 2 weeks of wear

    How to Apply

    Swipe onto skin. Blend using your fingers or a brush.

    Key Ingredients
    • Ceramides – Strengthen skin barrier and boost hydration.
    • Squalane – Lightweight moisture that smooths skin.
    • Hyaluronic Acid – Hydrates, soothes, and plumps skin.
    • Vitamin C – Brightens, evens tone, and defends against free radicals.
    • Goji Berries – Antioxidant-rich to moisturize skin and prevent dark spots.

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    Shop Clean, Vegan, Cruelty-Free, Fragrance-Free, Dermatologist Tested. Hypoallergenic Best-selling Beauty Product.


    Get these makeup must-haves that cover dark circles, hyperpigmentation and protect your skin from the sun without a white cast.


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