Our Story

  • 2015
    Viral Video

    The onset of Live Tinted began when our founder, Deepica Mutyala, went viral with her red lipstick hack video. This video ignited Deepica's career in beauty, and showed that we all have more in common than we realize.

  • 2018
    A new community

    Live Tinted officially launches a digital community focused on inclusive, diverse beauty. The community helps shapes a storytelling platform focused on underrepresented people in beauty, and their journeys with culture and identity.

  • 2019
    A solution is born

    We asked our community what their number one beauty concern was, and they told us it was hyperpigmentation. So we created the Huestick: a 4-in-1 multistick to be used as a color corrector to balance discoloration and dark spots under makeup, and as an eye shadow, blush and lipstick.

    Find my color corrector
  • Today
    Live tinted is a movement

    Beauty is our vehicle for connection. Our multicultural community offers a place to discuss all things beauty and culture, and have those discussions lead product development.

Our Values

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Culture drives our conversations, product development, and our brand mission. We are creating a community that is proud of its roots, and we want you to be proud as well.


Before all else, we want to harbor a community that feels like its been made for all of us. Here, no one is “too” anything, rather you are just enough.


Beauty should make you feel good, and so should this community. Kindness for us is consideration towards others - and we are always thinking of you.


Our community serves as a learning platform. We are here to listen, to learn from the community’s cultural beauty stories.

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Watch Tintorials

Discover how to cover dark circles, which Huestick shade works best for you and all sorts of Huehacks. We build all products to be multipurposeful - and the TintFam always surprises us with fun ways to showcase how they Live Tinted.

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Refer a Friend

GIVE 5, GET $5

Let's grow the Tint Fam together. Give friends $5 off their first order, and you'll get $5 when they make a purchase.

Refer A Friend