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BEST SELLER
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Hueguard® 3-in-1 Mineral Sunscreen, Moisturizer, Primer SPF 30
Description

An innovative clean, mineral sunscreen that hydrates and preps skin for makeup while protecting it from harmful UVA/UVB rays and blue light, with no white cast.

Key Benefits

• Protects from UVA/UVB rays and blue light
• No-white-cast
• Hydrates dry skin
• Blurs imperfections
• Works head-to-toe and all year round

Clinically Proven
How to Apply

Apply a nickel-sized amount directly to face and neck for everyday moisture and protection. Apply as needed on the rest of your body, and re-apply throughout the day and after being in direct sunlight. Hueguard can be worn alone or under makeup.

Key Ingredients

Zinc Oxide: Non-nano zinc for a weightless formula that blends seamlessly into the skin without a white cast.

BEST SELLER
SHADES:
Size: 1.35 fl oz / 40 mL
Hueguard® Skin Tint SPF 50 Mineral Sunscreen Broad Spectrum
Description

A weightless, light-medium buildable coverage skin tint with no-white-cast mineral SPF 50 that protects skin with all-day hydration and a radiant finish.

Powered by skincare actives to hydrate, protect, and smooth skin in just one step.

Key Benefits

• Mineral broad spectrum SPF 50 with non-nano Zinc Oxide that protects against free radicals and environmental stressors
• Light-medium buildable coverage
• Natural, radiant no-white-cast finish
• Lightweight gel cream texture with all-day hydration
• Water and sweat resistant SPF protection (80 min)

Clinically Proven

• 100% said skin looks natural, healthier, and more radiant, and felt more moisturized*
• 97% agree skin looks smoother, more even-toned, and pores are less visible*
• 97% agree Hueguard® Skin Tint SPF 50 felt lightweight and breathable on skin*

*Self-assessment on 31 subjects after 4 weeks of wearing Hueguard® Skin Tint SPF 50

How to Apply

Apply onto skin using your fingers or sponge. Feel free to layer until desired level of coverage is achieved–it’s buildable!

Key Ingredients

Zinc Oxide 9.5%: A non-nano zinc for a weightless formula that blends seamlessly into the skin without a white cast
Butterfly Bush Flower Extract: Provides antioxidant protection against UVA damage, prevents the breakdown of collagen, and encourages skin repair
Indian Gooseberry: Helps to diminish pigmentation and re-establish a natural radiance on skin
Hyaluronic Acid and Sea Buckthorn Oil: Provide advanced hydration, help retain moisture, and boost collagen production

NEW
SHADES:
Size: 0.1 fl oz / 4 mL
Hueskin Hydrating Serum Concealer
Description

A lightweight, medium-to-full coverage serum concealer that instantly blurs the look of dark circles and spots, while active ingredients work to brighten them over time.

Infused with powerhouse skincare active ingredients niacinamide, hyaluronic acid complex, bakuchiol, and caffeine, Hueskin Hydrating Serum Concealer is clinically tested to significantly improve the appearance of hyperpigmentation, undereye discoloration, fine lines and wrinkles, and dry skin.

Key Benefits

• Medium-to-full, buildable coverage
• Conceals under-eye circles, dark spots & blemishes for up to 12 hours 
• Lightweight feel on skin
• Creamy texture blends easily and effectively
• Hydrates and brightens for a more radiant-looking even eye area

Clinically Proven

Clinically tested to significantly improve the appearance of*:
✔️ Hyperpigmentation and dark spots
✔️ Undereye discoloration
✔️ Fine lines and wrinkles 
✔️ Dry skin

 

Clinically tested for up to 12-hour wear*

 

Clinically tested over time*: 
• 90% of users showed a significant improvement in undereye discoloration
• 100% of users showed a significant improvement in the appearance of their fine lines & wrinkles

 

In a consumer study:

• 100% agreed that Hueskin --

Provides the perfect amount of coverage while still looking natural**
Covers dark circles and leaves their undereye area looking brighter and more awake***
Helped fade hyperpigmentation onto the areas in which they’ve applied it (on clean skin)***

• 97% agreed that the concealer didn’t crease, settle, or look cakey on areas they applied***

 

*Clinical study with 30 users after 8 weeks 

**Self-assessment on 30 users after 1 use

***Self-assessment on 30 users after 8 weeks

How to Apply

Dot and blend using fingers or a makeup sponge (works great with ours) onto areas you want to even skin tone or brighten. Feel free to add layers—its buildable!

Key Ingredients

Niacinamide: Moisturizes, brightens, improves skin texture, moisturize, and helps with the appearance of fine lines and wrinkles

Hyaluronic Acid Complex: A combination of 5 hyaluronic acids at different molecular levels to help to attract retain moisture and improve elasticity

Bakuchiol: A gentle, plant-based ingredient with similar benefits to retinol and helps reduce hyperpigmentation and acne.

Caffeine: Helps fade dark spots resulting in more luminous, even skin tone

Vitamin C: Helps to protect against environmental damage

NEW
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Legacy Lash Volumizing & Lengthening Mascara
Description

Get lashes with legacy status with our clean mascara and lash serum hybrid designed to deliver instant lash volume and lasting lash benefits. Instantly volumizes, lengthens, and curls for all-day wear. Clinically proven to improve natural lash volume and length over time.

Key Benefits
  • Mascara + lash serum hybrid nourishes lashes
  • Clinically proven to improve natural lash volume and length over time
  • Instantly volumizes, lengthens, and curls for all-day wear
  • Weightless + buildable without flaking, smudging, or irritating even the most sensitive eyes
Clinically Proven
How to Apply

To apply, wiggle the wand back and forth, coating the base of your lashes, gently pulling upward towards the tip of your eyelashes. Apply additional coats to build to desired volume and length.

Key Ingredients
  • Natural Carnuba Wax: Enhances definition and length with a film from Brazilian Palm Trees
  • Olive & Green Coffee Extract: Known to promote hair growth and protect against oxidative stress.
  • Botanical Complex: Helps boost length and density with molecules from Hibiscus flowers, safflower florets, and sunflower oil
NEW
SHADES:
Size: 0.5 mL / 0.01 fl oz.
Legacy Liner Liquid Kajal
Description

Introducing a precision liner that is quick-drying and smooth-gliding, providing you with a flawless look that stays in place all day long without smudging, running, or feathering. Its thin felt tip makes it easy to use, allowing you to create any look you desire, from a thin line to a bold and dramatic stroke.

Key Benefits
  • All day wear
  • Highly-pigmented color, satin finish
  • Ultra-black, carbon black-free formula.
  • Flexible tip hugs lash line for easy application and total control
  • Made for sensitive eyes.
Clinically Proven
How to Apply

Shake well before use. Glide the flexible tip along your lash line, gently hugging it for precise application. Allow 15 seconds for formula to dry down. Customize your look effortlessly, from subtle, thin lines to bold, dramatic strokes.

Key Ingredients

100% Natural Bamboo Charcoal: Known to absorb minerals, toxins, and impurities from the skin aiding in providing a highly pigmented formula without using carbon black.

NEW
SHADES:
Softgloss Juicy Lip Gloss
Description

Get hydrated, pillowy-soft lips with these sheer, universally flattering glosses. Packed with Hyaluronic Acid, Coconut Oil, and Shea Butter, they nourish and smooth while delivering a non-sticky, reflective glow and mouthwatering flavor.

Key Benefits
  • Vegan
  • Clean
  • Cruelty Free
  • Buttery, non-sticky finish
  • Sheer to light pay off that is great on its own or layered over your favorite lipstick
  • Lips stay hydrated and nourished
Clinically Proven
How to Apply

Swipe onto bare lips or layer over your favorite lipstick.

Key Ingredients

Honeydew Heatwave & Raspberry Rose

  • Hyaluronic Acid provides advanced hydration
  • Coconut Oil nourishes and heals dry, chapped lips
  • Shea Butter creates a smooth, soft barrier and seals in moisture

Coconut Water

  • Squalane hydrates & boosts moisture
  • Shea Butter creates a smooth, soft barrier and seals in moisture
NEW
Everyday Essentials Kit
Description

Your best skin, simplified! This 3-step kit is all you need for a fresh, flawless look—hydrated, protected, and perfected in minutes.

Step 1: Prime – Hueguard® Mineral Sunscreen SPF 30 is an innovative clean, mineral sunscreen that hydrates and preps skin for makeup while protecting it from harmful UVA/UVB rays for all-day glow and defense.

Step 2: Protect – Hueguard® Skin Tint SPF 50 evens out your complexion with a natural, radiant finish and powerful SPF protection with No White Cast™.

Step 3: Perfect – Hueskin Hydrating Serum Concealer is our creamy concealer (available in 21 shades!) that brightens under-eyes and covers blemishes for a smooth, seamless look.

No fuss, no filter—just radiant, effortless beauty. Your skin, but glowier.

Key Benefits
Clinically Proven
How to Apply
  • Hueguard® Mineral Sunscreen SPF 30 - Apply a nickel-sized amount directly to face and neck for everyday moisture and protection
  • Hueguard® Skin Tint SPF 50 - Apply onto skin using your fingers or sponge. Feel free to layer until desired level of coverage is achieved
  • Hueskin Hydrating Serum Concealer - Dot and blend using fingers or a makeup sponge (works great with ours) onto areas you want to even skin tone or brighten.
Key Ingredients
AWARD WINNER
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Superhue® Hyperpigmentation Serum Stick