Live Tinted Products

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    BEST SELLER

    Hueguard® 3-in-1 Mineral Sunscreen, Moisturizer, Primer SPF 30

    SIZES:
    Hueguard® 3-in-1 Mineral Sunscreen, Moisturizer, Primer SPF 30
    Description

    An innovative clean, mineral sunscreen that hydrates and preps skin for makeup while protecting it from harmful UVA/UVB rays and blue light, with no white cast.

    Key Benefits

    • Protects from UVA/UVB rays and blue light
    • No-white-cast
    • Hydrates dry skin
    • Blurs imperfections
    • Works head-to-toe and all year round

    Clinically Proven
    How to Apply

    Apply a nickel-sized amount directly to face and neck for everyday moisture and protection. Apply as needed on the rest of your body, and re-apply throughout the day and after being in direct sunlight. Hueguard can be worn alone or under makeup.

    Key Ingredients

    • Zinc Oxide: Non-nano zinc for a weightless formula that blends seamlessly into the skin without a white cast.

    AWARD WINNER

    Superhue® Hyperpigmentation Serum Stick

    SIZES:
    Superhue® Hyperpigmentation Serum Stick
    Description

    A balm-to-serum stick made with active-brightening ingredients to help fade hyperpigmentation.

     

    This innovative formula fades the appearance of hyperpigmentation and dark spots, and improves overall skin appearance.

    Key Benefits

    • Fades the appearance of hyperpigmentation and dark spots, improving overall skin tone. 
    • Helps to improve skin texture.
    • Helps to improve the look of fine lines and wrinkles.

    Clinically Proven

    Real Results* 

    • 100% of respondents agreed their skin looked more radiant.
    • 96% of respondents agreed their complexion appeared smoother.
    • 93% of respondents agreed their skin appeared to be more even in tone.

    *In a 3-week consumer study with 27 participants

    How to Apply

    Apply once daily. Glide across clean skin in a single layer, over areas with hyperpigmentation or dark spots, and gently rub in with clean hands. Follow with moisturizer and SPF during the day.

    Key Ingredients

    Niacinamide: Helps fade dark spots caused by sun damage, acne scarring, or natural discoloration
    Bakuchiol: Helps boost skin firmness, improve skin brightness, smooth out texture and lessen fine lines while reducing the risk of irritation and sun sensitivity
    THD Vitamin C: Helps fade existing dark spots and impede the production of new ones

    Rays Copper Eye Masks

    SIZES:
    Rays Copper Peptide Eye Masks
    Description

    Cooling eye masks that help soothe, brighten and nourish undereyes.

     

    Supercharged with our Triple Complex of Copper Peptides, Banana Extract, and Bakuchiol to help brighten and depuff tired eyes, plus reduce the appearance of fine lines.

    Key Benefits

    • Brightens
    • Depuffs
    • Helps to reduce the appearance of fine lines and wrinkles
    • Hydrates

    Clinically Proven
    How to Apply

    Apply under the eyes and leave on for up to 10 minutes, up to once daily use. Store in the fridge before use for an extra-cooling effect.

    Key Ingredients

    Copper Peptides: Boost collagen production

    Banana Extract: Depuffs and delivers gentle, brightening AHAs

    Bakuchiol: Reduces the appearance of fine lines

     

    BEST SELLER

    Hueguard® Invisible Sunscreen Stick SPF 50

    Size: 0.77 oz / 22g
    Hueguard® Invisible Sunscreen Stick SPF 50
    Description

    A clean, clear sunscreen stick with no white cast that is water and sweat resistant, and conveniently purse-friendly for easy reapplication.

     

    Infused with Cloudberry and Dragon Fruit extracts to help soothe, replenish, and rehydrate skin.

    Key Benefits

    • Clean chemical broad spectrum SPF 50
    • No white cast
    • Reef friendly
    • Water and sweat resistant (80 min)
    • Hydrating
    • Dewy finish

    Clinically Proven
    How to Apply

    Swipe over clean face and body or reapply throughout the day.

    Key Ingredients

    • Cloudberry Fruit Extract: Rich source of anthocyanins, beta-carotene and Vitamin E that help to calm, replenish, and repair visibly compromised skin
    • Dragon Fruit Extract: Rich in Vitamin C and antioxidant properties that help reduce redness and inflammation
    • Rice Bran Extract: Helps to hydrate skin and retain moisture, resulting in softer, smoother skin

    BEST SELLER

    Superhue® Brightening Eye Cream

    Size: 0.5 fl. oz. / 15 mL
    Superhue® Brightening Eye Cream
    Description

    THE dark circle eye cream, powered by hyperpigmentation-targeting actives like Niacinamide, Caffeine, and Vitamin C to calm and firm.

     

    Made with a cooling applicator to boost circulation.

    Key Benefits

    • Instantly brightens and depuffs
    • Made with ingredients known to fade the appearance of hyperpigmentation over time
    • Boosts circulation with cooling tip
    • Hydrates and smooths fine lines
    • Primes eyes for makeup

    Clinically Proven

    Real Results*
    • 94% agreed eyes looked more radiant
    • 91% said eyes looked brighter and less puffy
    • 88% said dark circles were less visible


    *Self-assessment of 32 users after 4 weeks

    How to Apply

    Apply with the cooling copper applicator, and gently tap in using your ring finger. Use as a primer before color correcting makeup or concealer. Use both morning and night.

    Key Ingredients

    • Niacinamide: Helps improve uneven skin tone and strengthen the skin barrier
    • Vitamin C: Helps to brighten and balance uneven skin tone while boosting collagen production
    • Caffeine: Boosts circulation, firms skin, and helps to reduce the appearance of puffiness and dark circles

    AWARD WINNER

    Huebrow™ Clear Setting Eyebrow Gel

    Size: 0.425oz / 12.3 mL
    Huebrow™ Clear Setting Eyebrow Gel
    Description

    A strong yet flexible brow gel to shape, tame, or laminate your brows.

     

    This Allure Best of Beauty award winner is designed with a dual-sided applicator to perfectly grip each hair in place, allowing for quick and easy application.

    Key Benefits

    • Strong, natural hold
    • Won't flake
    • Easy to use

    Clinically Proven
    How to Apply

    Fluff and shape brows using the bristle side or flatten hairs with the flat side of the applicator for a sleeker look.

    Key Ingredients

    • Aloe Extract: Soothes and hydrates skin
    • Olive Fruit and Jojoba Seed Oils: Nourishes, moisturizes and conditions, helping to promote healthy looking brows
    • Panthenol (Provitamin B5): Helps brows appear healthier

    No Shade Baseball Cap

    No Shade Baseball Cap
    Description

    May block out negativity ;)

     

    In Live Tinted's signature deep, rich brown. One size only.

    Key Benefits
    Clinically Proven
    How to Apply
    Key Ingredients

    Face & Body Soft Diffuse Kabuki Brush

    Face & Body Soft Diffuse Kabuki Brush
    Description

    A supersoft, rounded brush with just the right amount of dense bristles.

     

    The short, slender copper handle allows for controlled application of liquid, cream, and powder products, while the dense head creates a diffused, even-all-over result on the face or body. 

    Key Benefits

    • Luxurious, soft, and dense synthetic bristles for minimal product wastage 
    • Comfort grip handle for controlled application 
    • Use it to easily blend and diffuse products for a perfectly even coverage and a seamless finish
    • Works well with liquid, cream or powder formulas and on face and body

    Clinically Proven
    How to Apply

    Apply product directly onto brush before using soft, sweeping motions to gently blend and diffuse product for an even finish.

    Key Ingredients
    BEST SELLER

    Mini Hueguard® 3-in-1 Mineral SPF 30, Moisturizer, Primer

    Mini Hueguard 3-in-1 Mineral SPF 30, Moisturizer, Primer
    Description

     

    An innovative daily mineral SPF 30, moisturizer, and primer that protects skin.

    Key Benefits

    Hueguard® 3-in-1 Mineral SPF 30, moisturizer, and primer protects skin from UVA/UVB rays and blue light, hydrates dry skin, and blurs imperfections.

    Clinically Proven
    How to Apply

    Apply directly to face and body for everyday moisture and protection. Can be worn alone or under makeup.

    Key Ingredients

    Active Ingredient: 18.23% Zinc Oxide; Inactive Ingredients: Water (Aqua), Caprylic/ Capric Triglyceride, C13-15 Alkane, Propanediol, C15-19 Alkane, Bis-Diglyceryl Polyacyladipate-2, Tocopherol, Octyldodecanol, Polyhydroxystearic Acid, Inositol, Hippophae Rhamnoides Oil, Silica, Polyacrylate Crosspolymer-6, Isostearic Acid, Lecithin, Polyglyceryl-3 Polyricinoleate, Xanthan Gum, Coco-Glucoside, Polyglycerin-3, Polyglyceryl-3 Lactate/ Laurate, Bisabolol, Caprylhydroxamic Acid, Sodium Dilauramidoglutamide Lysine, Sodium Citrate, Citric Acid, Arachidyl Glucoside, Sodium Phytate, Glycerin, Physalis Alkekengi Calyx Extract, Biosaccharide Gum-1, Sodium Levulinate, Glyceryl Caprylate, Cetearyl Alcohol, T-Butyl Alcohol, Sodium Anisate, Glucose, Betacarotene, Behenyl Alcohol, Arachidyl Alcohol, Iron Oxide (Ci 77492), Iron Oxides (Ci 77491)

    Eye Smudge Brush

    Out of Stock

    Eye Smudge Brush
    Description

    An everyday eye brush that blends seamlessly.

    Key Benefits

    Perfect for blending and shaping, made with synthetic fibers and lightweight and perfect for on-the-go makeup.

    Clinically Proven
    How to Apply
    Key Ingredients
    BEST SELLER

    1-Pack Rays Copper Eye Masks

    1-Pack Rays Copper Eye Masks
    Description

    This cooling eye mask helps soothe, brighten and nourish under your eyes. Also available in 5-pack.

    Key Benefits

    • Brightens
    • Depuffs

    • Hydrates
    • Helps to reduce the appearance of fine lines and wrinkles

    Clinically Proven
    How to Apply

    Apply under the eyes and leave on for up to 10 minutes, up to once daily use. Store in the fridge before use for an extra-cooling effect!

    Key Ingredients

    • Copper Peptides: boost collagen production.

    • Banana Extract: depuffs and delivers gentle, brightening AHAs.

    • Bakuchiol: reduce the appearance of fine lines.

    Duality Dual-Ended Fluffy Powder Brush

    Out of Stock

    Duality Dual-Ended Fluffy Powder Brush
    Description

    A silky soft dual-ended multipurpose brush with synthetic fibers that pick up the perfect amount of product— powder or cream.

     

    With a larger, fluffy end on one side that sweeps on powder for a beautiful natural finish, and a smaller, angled brush created for targeted placement to achieve more of a sculpted look, both for flawlessly blending your favorite makeup products.

    Key Benefits

    • Ultra-soft bristles 
    • Vegan synthetic fibers 
    • Can be used for different makeup products—whether powders or creams
    • Two ends for multi-uses

    Clinically Proven
    How to Apply
    Key Ingredients

    Superbright™ 15% Vitamin C Serum Stick

    Size: 0.5 oz / 15g
    Superbright™ 15% Vitamin C Serum Stick
    Description

    A balm-to-serum stick supercharged with non-irritating 15% Vitamin C to help dramatically brighten uneven skin tone and to target texture.


    Superpowered actives and antioxidants work together to help improve the appearance of fine lines and wrinkles.

    Key Benefits

    • Brightens and targets uneven skin tone and texture to boost skin’s radiance.
    • Protects your skin from free radical damage and harmful UV rays when used in combination with a broad spectrum SPF.
    • Helps to improve the appearance of fine lines, wrinkles while preventing new discoloration and age spots.

    Clinically Proven

    IN JUST 4 WEEKS, SUPERBRIGHT™ IS CLINICALLY TESTED TO SIGNIFICANTLY IMPROVE*: 
    ✔️ Overall skin brightness
    ✔️ Skin texture
    ✔️ Hyperpigmentation and dark spots
    ✔️ Fine lines and wrinkles

     

    CLINICALLY TESTED OVER TIME**: 
    100% of users showed a highly significant improvement in the appearance of their fine lines & wrinkles. 
    91% of users showed a highly significant improvement in hyperpigmentation and dark spots. 
    88% of users showed a highly significant improvement in overall skin brightness.
    After 4 weeks, users showed a significant improvement in skin texture.*

     

    IN A CONSUMER STUDY, AFTER USING SUPERBRIGHT™:
    100% agree their skin looks smoother****
    94% agree their skin looks brighter****
    91% agree their skin looks more radiant and has a more even tone***
    91% agree that their fine lines and wrinkles look less visible****

    *Instrumental on 32 subjects after 4 weeks
    **Instrumental on 32 subjects after 8 weeks
    ***Self-assessment on 32 subjects after 4 weeks
    **** Self-assessment on 32 subjects after 8 weeks

    How to Apply

    Swipe it on once daily for healthier, brighter skin that glows from within. If applying in the daytime, apply before moisturizer and always follow with sunscreen.

    Key Ingredients

    15% Vitamin C (THD): A highly stable form of Vitamin C that dramatically brightens, protects against oxidative damage, and reduces age spots
    1% Alpha Arbutin: Extracted from the bearberry plant, this ingredient lightens dark spots, helps to lessen the appearance of acne scars and evens out skin tone
    0.5% Ferulic Acid: Antioxidant that decreases formation of fine lines, wrinkles, and age spots 
    Vitamin E: An antioxidant that helps moisturize and soften the skin

    Huelip Liquid Lip Crème

    SHADES:
    Size: 0.09 fl oz / 2.8 mL
    Huelip Liquid Lip Crème
    Description

    Introducing the most comfortable matte lip ever! 

    Finally—a long-lasting, non-drying, matte lip color flexible enough to smile with you. Infused with hyaluronic acid and jojoba oil for a soft, comfortable, moisturized finish. 

    Key Benefits

    • Weightless feel, soft-matte finish
    • Non-drying formula infused with hyaluronic acid and jojoba oil
    • Comes in 12 intense, long-lasting shades

    Clinically Proven
    How to Apply

    Swipe it on for intense, long-lasting color.

    Key Ingredients

    • Hyaluronic Acid: holds up to 1,000x its weight in moisture for advanced hydration.
    • Jojoba Oil: deals dry, chapped lips.
    • Vitamin E: for an antioxidant-rich, skin-softening protective boost.

    NEW

    Hueskin Hydrating Serum Concealer

    SHADES:
    Size: 0.1 fl oz / 4 mL
    Hueskin Hydrating Serum Concealer
    Description

    A lightweight, medium-to-full coverage serum concealer that instantly blurs the look of dark circles and spots, while active ingredients work to brighten them over time.

    Infused with powerhouse skincare active ingredients niacinamide, hyaluronic acid complex, bakuchiol, and caffeine, Hueskin Hydrating Serum Concealer is clinically tested to significantly improve the appearance of hyperpigmentation, undereye discoloration, fine lines and wrinkles, and dry skin.

    Key Benefits

    • Medium-to-full, buildable coverage
    • Conceals under-eye circles, dark spots & blemishes for up to 12 hours 
    • Lightweight feel on skin
    • Creamy texture blends easily and effectively
    • Hydrates and brightens for a more radiant-looking even eye area

    Clinically Proven

    Clinically tested to significantly improve the appearance of*:
    ✔️ Hyperpigmentation and dark spots
    ✔️ Undereye discoloration
    ✔️ Fine lines and wrinkles 
    ✔️ Dry skin

     

    Clinically tested for up to 12-hour wear*

     

    Clinically tested over time*: 
    • 90% of users showed a significant improvement in undereye discoloration
    • 100% of users showed a significant improvement in the appearance of their fine lines & wrinkles

     

    In a consumer study:

    • 100% agreed that Hueskin --

    Provides the perfect amount of coverage while still looking natural**
    Covers dark circles and leaves their undereye area looking brighter and more awake***
    Helped fade hyperpigmentation onto the areas in which they’ve applied it (on clean skin)***

    • 97% agreed that the concealer didn’t crease, settle, or look cakey on areas they applied***

     

    *Clinical study with 30 users after 8 weeks 

    **Self-assessment on 30 users after 1 use

    ***Self-assessment on 30 users after 8 weeks

    How to Apply

    Dot and blend using fingers or a makeup sponge (works great with ours) onto areas you want to even skin tone or brighten. Feel free to add layers—its buildable!

    Key Ingredients

    • Niacinamide: Moisturizes, brightens, improves skin texture, moisturize, and helps with the appearance of fine lines and wrinkles

    • Hyaluronic Acid Complex: A combination of 5 hyaluronic acids at different molecular levels to help to attract retain moisture and improve elasticity

    • Bakuchiol: A gentle, plant-based ingredient with similar benefits to retinol and helps reduce hyperpigmentation and acne.

    • Caffeine: Helps fade dark spots resulting in more luminous, even skin tone

    • Vitamin C: Helps to protect against environmental damage

    NEW

    Blush Crush Liquid Blush

    SHADES:
    Size: 0.3 oz / 8.5g
    Blush Crush Liquid Blush
    Description

    A creamy liquid blush that easily blends and builds for naturally flushed, flirty cheeks that last all day. 4 creamy shades designed for all hues.

    Key Benefits

    • Lightweight, creamy liquid texture that builds and blends with ease

    • Just-the-right-amount of pigment to show up on all hues

    • Skincare-powered leaving a hydrated, healthy glow

    • All-day, longwearing formula

    • Dermatologist Tested

    Clinically Proven
    How to Apply

    Using the doe foot applicator, start with 2 dots on cheeks and blend using fingertips, diffusing brush, or makeup sponge. Add more dots and layer to build color intensity. A little goes a long way.

    Key Ingredients

    • Squalane: An antioxidant that prevents moisture loss and restores suppleness while keeping skin hydrated

    • Peony Extract: An anti-inflammatory botanical known to boost skin clarity and brighten

    • Açai Fruit Oil: An antioxidant-rich moisturizer that helps to brighten dark spots and blemishes

    • Vitamin C (THD): A highly stable form of Vitamin C that brightens, giving skin radiance

    BEST SELLER

    Hueguard® Skin Tint SPF 50 Mineral Sunscreen Broad Spectrum

    SHADES:
    SIZES:
    Hueguard® Skin Tint SPF 50 Mineral Sunscreen Broad Spectrum
    Description
    Key Benefits
    Clinically Proven
    How to Apply
    Key Ingredients
    NEW

    Hueskin Brightening Core Setting Powder

    SHADES:
    Size: 0.35 oz / 10g
    Hueskin Brightening Core Setting Powder
    Description

    A lightweight, silky hybrid finishing powder that sets makeup, blurs pores, and controls shine. Its innovative brightening core works to color correct, leaving skin with a radiant glow.

    Formulated with Natural Mica and light-diffusing Microspheres, plus hydrating Phytosqualane for a natural soft-matte finish for extended wear.

    Key Benefits

    • Seals in and sets makeup with a natural, soft matte finish for extended wear
    • Silky-soft, smooth, subtle veil of sheer to light, buildable coverage
    • Absorbs excess oils, controlling shine and blurring the appearance of pores
    • Center core color corrects and illuminates skin for a healthy glow

    Clinically Proven
    How to Apply

    Following application of your skin tint, concealer, or foundation swirl brush across the brightening core and outer powder before sweeping across skin, concentrating on areas where you want to eliminate shine. Works perfectly with the Duality Powder Brush.

    Key Ingredients

    • Perlite Powder: A naturally derived mineral that helps to absorb excess oil and delivers a soft mattifying effect to reduce the appearance of shine, instantly blurring pores
    • Phytosqualane: Helps to improve hydration, restoring suppleness and bounce to skin
    • Natural Mica + Light Diffusing Microspheres: Deliver a natural glow to the skin

    AWARD WINNER

    Huestick® All-over Color Corrector

    SHADES:
    Size: 3g / 0.1 oz
    Huestick® All-over Color Corrector
    Description

    A creamy multistick that balances and color corrects dark spots and dark circles.

    This 3x award-winning formula is made with hydrating squalane, hyaluronic acid, and Vitamin C+E for a smooth, blendable texture that neutralizes hyperpigmentation.

    Key Benefits

    • Creamy, blendable finish
    • Color corrects
    • Balances hyperpigmentation before makeup
    • Works on lips, cheeks, and eyes

    Clinically Proven
    How to Apply

    Swipe onto dark circles and anywhere you have discoloration before blending with fingers or a makeup sponge. Follow with concealer or foundation. Bonus: You can use it on lips, cheeks, and eyes.

    Key Ingredients

    • Hyaluronic Acid: holds up to 1,000x its weight in moisture for advanced hydration.
    • Squalane: prevents moisture loss + restores suppleness to skin.
    • Vitamins C & E: soothes, heals, and nourishes damaged skin.

     

    AWARD WINNER

    Huestick® Lip and Cheek Multistick

    SHADES:
    Size: 3g / 0.1 oz
    Huestick® Lip and Cheek Multistick
    Description

    A bold multistick you can use on your entire face (we love it on eyes, lips, and cheeks).

    Packed with hydrating Hyaluronic Acid, Squalane, Vitamins C + E for a creamy, blendable feel.

    Key Benefits

    • Creamy, blendable finish
    • Contours 
    • Apply anywhere you want color

    Clinically Proven
    How to Apply

    Swipe it on anywhere you want a bold hit of color. Use fingers or a makeup sponge to blend.

    Key Ingredients

    • Hyaluronic Acid: holds up to 1,000x its weight in moisture for advanced hydration.
    • Squalane: prevents moisture loss + restores suppleness to skin.
    • Vitamins C & E: soothes, heals, and nourishes damaged skin.

    Hueliner Longwearing Kajal Pencil Liner

    SHADES:
    Size: 0.012 oz / 0.35g
    Hueliner Longwearing Kajal Pencil Liner
    Description

    A waterproof, transfer-proof eyeliner that’s creamy enough to glide and blend without tugging, yet firm enough to create sharp lines that won’t budge.

    Key Benefits

    • Waterproof and transfer-proof
    • Long-lasting formula that easily glides on
    • Safe to use on water line
    • Highly-pigmented, carbon-free formula

    Clinically Proven
    How to Apply

    Twist up and apply as desired. For a bolder look, glide along the waterline.

    Key Ingredients

    • Argan Oil and Hyaluronic Acid: Hydrate and condition
    • Panthenol: For a tug-free, moisture-rich application

    Huegloss High-Shine Lip Gloss

    SHADES:
    Size: 4.2 mL / 0.14 fl. oz
    Huegloss High-Shine Lip Gloss
    Description

    A hydrating, non-sticky gloss that leaves lips smooth, comfy, and pillowy soft.

    Made with moisturizing Hyaluronic Acid, Coconut Oil, and Shea Butter to keep your lips cushy and comfortable all day. Comes in six shades intentionally created to look good on everyone.

    Key Benefits

    • Non-sticky
    • Nourishing & hydrating
    • Comfortable wearing

    Clinically Proven
    How to Apply

    Swipe onto bare lips or over your favorite matte lip color for a glassy sheen.

    Key Ingredients

    • Hyaluronic Acid: holds up to 1,000x its weight in moisture for advanced hydration.

    • Coconut Oil: nourishes and heals dry, chapped lips.

    • Shea Butter: creates a smooth, soft barrier and seals in moisture.

    BEST SELLER

    Hueglow Liquid Highlighter Drops

    SHADES:
    SIZES:
    Hueglow Liquid Highlighter Drops
    Description

    Subtle micro-shimmers meet 73% skincare—squalane, hyaluronic acid, and sunflower seed oil in these innovative, serum-infused glow drops to hydrate, replenish, and moisturize skin while taking your glow to the next level.

    Key Benefits

    • Lightweight, non-greasy (never sticky!) liquid formula
    • Natural, radiant finish
    • Works on all skin tones

    Clinically Proven
    How to Apply

    Apply a few drops directly onto skin with fingers or use our ultra-soft Kabuki brush for a seamless blend. These versatile bronzing glow drops can be used multiple ways:
    • Wear under, over, or mixed into your foundation or skin tint
    • Add to the high points of your face, wherever the light naturally lands
    • Mix into your lotion as an all over body shimmer, giving skin a sun-kissed bronze effect

    Key Ingredients

    • Squalane: Prevents moisture loss + restores suppleness to skin
    • Sunflower Seed Oil: Helps to replenish, strengthen, and soothe skin
    • Hyaluronic Acid: Holds up to 1,000x its weight in moisture for advanced hydration

    NEW

    Unity Balm

    SHADES:
    Size: 15 mL / 0.5 fl oz
    Unity Balm
    Description

    An ultra-hydrating lip balm in a universal warm tint that leaves lips feeling softer and plumper.

    Packed with an instant soothing and hydrating blend of Shea and Murumuru Seed Butter, Hyaluronic acid, and Vitamin E.

    Key Benefits

    • Ultra Hydrating Lip Balm
    • Leaves lips feeling softer & plumper
    • Universal warm brown tint for all hues
    • Hint of caramel vanilla flavor
    • Non-sticky
    • Clean, Vegan, Cruelty-Free

    Clinically Proven
    How to Apply

    Apply generously on your lips day and night for extra hydration.

    Key Ingredients

    • Shea and Murumuru Seed Butter: Natural moisturizing butters that soothe, relieve, and condition the skin
    • Sodium Hyaluronate: Hydrates skin + lips, leaving them feeling replenished + plump
    • Vitamin E: Helps to seal moisturize, keeping the skin hydrated + nourished

    Get Glazed Gloss & Glow Set

    Out of Stock

    Get Glazed Gloss & Glow Set
    Description

    Our recipe for a divine glow. Glaze your face anywhere the light catches or apply all over for an unmatched body glow with our TikTok-viral Hueglow Highlighter Drops in Dusk. Top your lips with the NEW! Limited Edition Huegloss High-Shine Lip Gloss in Radiant for a glossy, juicy finish that hydrates and nourishes with Hyaluronic Acid, Coconut Oil, and Shea Butter.

    Key Benefits

    • Vegan
    • Clean
    • Cruelty Free
    • Non-Comedogenic
    • Fragrance Free
    • For Face and Body (Hueglow Highlighter Drops)

    Clinically Proven
    How to Apply

    Hueglow Highlighter Drops: Apply to face and body for everyday glow. Wear alone or over make up.

    Pro tip: add a few drops to your foundation or moisturizer for a lit from within glow.

    Huegloss High-Shine Lip Gloss: Swipe onto bare lips or over your favorite lip color for a gold glimmering high-shine sheen.

    Key Ingredients

    Hueglow Highlighter Drops:
    • Squalane: This number one ingredient helps to hydrate by drawing water to the skin
    • Sunflower Seed Oil: Helps to replenish, strengthen, and soothe skin
    • Hyaluronic Acid: Holds up to 1,000x its weight in moisture for advanced hydration.


    Huegloss High-Shine Lip Gloss:
    • Coconut Oil: Nourishes and heals dry, chapped lips
    • Hyaluronic Acid: Holds up to 1,000x its weight in moisture for advanced hydration
    • Shea Butter: Creates a smooth, soft barrier and seals in moisture.

    LIMITED EDITION

    Everything Nice Correct & Protect Duo

    Everything Nice Correct & Protect Duo
    Description

    Meet our two-step recipe for combating hyperpigmentation—hold the white-cast. Fade the look of dark spots and uneven skin tone with Superhue® Hyperpigmentation Serum Stick, then protect skin from harmful UVA/UVB rays with Hueguard® Invisible Sunscreen Stick SPF 50. Elevate your skincare routine with this award-winning duo.

    Key Benefits

    • Vegan
    • Clean
    • Cruelty Free
    • Non-Comedogenic
    • Fragrance Free
    • For Face and Body

    Clinically Proven

    Superhue® Hyperpigmentation Serum Stick:
    100% of respondents agreed their skin looked more radiant.
    96% of respondents agreed their complexion appeared smoother.
    93% of respondents agreed their skin appeared to be more even in tone.

    *In a 3 week consumer study with 27 participants

    How to Apply

    Superhue Hyperpigmentation Serum Stick: Apply once daily. Glide across clean skin in a single layer, over areas with signs of hyperpigmentation or dark spots, and gently rub in with clean hands.


    Hueguard Invisible Stick: Apply liberally to your face and neck. Reapply throughout the day as needed.

    Key Ingredients

    Superhue Hyperpigmentation Serum Stick:
    • Niacinamide: Helps fade dark spots caused by sun damage, acne scarring, or natural discoloration
    • Bakuchiol: Helps boost skin firmness, improve skin brightness, smooth out texture and lessen fine lines
    • Vitamin C (THD): Oil-soluble highly stabilized form of Vitamin C that provides skin with radiance

    Hueguard Invisible Stick:
    • Cloudberry Fruit Extract: Rich source of anthocyanins, beta-carotene, and Vitamin E that help to calm, replenish, and repair visibly compromised skin
    • Dragonfruit Extract: Rich in Vitamin C and antioxidant properties that help reduce redness and inflammation
    • Rice Bran Extract: Helps to hydrate skin and retain moisture, resulting in softer, smoother skin

    Free Gift!

    Free Gift!
    Description
    Key Benefits
    Clinically Proven
    How to Apply
    Key Ingredients

    Free Gift! Rose and Ben Beauty Bronzer + Blush Duo

    Out of Stock

    Free Gift! Rose and Ben Beauty Bronzer + Blush Duo
    Description
    Key Benefits
    Clinically Proven
    How to Apply
    Key Ingredients

    Branded Tissue Paper

    Branded Tissue Paper
    Description
    Key Benefits
    Clinically Proven
    How to Apply
    Key Ingredients
    NEW

    Legacy Eyelash Curler

    Legacy Eyelash Curler
    Description

    Unlock the ultimate in lash lift. Expertly designed with a wide, curved shape to reach every lash, it delivers an eye-opening, glamorous curl for all eye shapes. Featuring a thick, rounded hypoallergenic silicone pad for optimal hygiene and a marigold orange color for enhanced lash visibility, this curler creates intense, crease-free curls without sticking to your lashes.

    Key Benefits
    • Delivers an eye-opening, glamorous curl for all eye shapes
    • Wide, curved shape to reach every lash
    • Marigold orange color for enhanced lash visibility
    • Hypoallergenic silicone pad for optimal hygiene
    Clinically Proven
    How to Apply

    Open eyes wide to center lashes onto the base of the curler pad. Gently squeeze handles and pump 3 times for the ultimate long lasting lift. Apply Legacy Lash Mascara for instant volume, length and curl.

    Key Ingredients
    NEW

    Legacy Lash Volumizing & Lengthening Mascara

    SIZES:
    Legacy Lash Volumizing & Lengthening Mascara
    Description

    Get lashes with legacy status with our clean mascara and lash serum hybrid designed to deliver instant lash volume and lasting lash benefits. Instantly volumizes, lengthens, and curls for all-day wear. Clinically proven to improve natural lash volume and length over time.

    Key Benefits
    • Mascara + lash serum hybrid nourishes lashes
    • Clinically proven to improve natural lash volume and length over time
    • Instantly volumizes, lengthens, and curls for all-day wear
    • Weightless + buildable without flaking, smudging, or irritating even the most sensitive eyes
    Clinically Proven
    How to Apply

    To apply, wiggle the wand back and forth, coating the base of your lashes, gently pulling upward towards the tip of your eyelashes. Apply additional coats to build to desired volume and length.

    Key Ingredients
    • Natural Carnuba Wax: Enhances definition and length with a film from Brazilian Palm Trees
    • Olive & Green Coffee Extract: Known to promote hair growth and protect against oxidative stress.
    • Botanical Complex: Helps boost length and density with molecules from Hibiscus flowers, safflower florets, and sunflower oil
    NEW

    Legacy Liner Liquid Kajal

    SHADES:
    Size: 0.5 mL / 0.01 fl oz.
    Legacy Liner Liquid Kajal
    Description

    Introducing a precision liner that is quick-drying and smooth-gliding, providing you with a flawless look that stays in place all day long without smudging, running, or feathering. Its thin felt tip makes it easy to use, allowing you to create any look you desire, from a thin line to a bold and dramatic stroke.

    Key Benefits
    • All day wear
    • Highly-pigmented color, satin finish
    • Ultra-black, carbon black-free formula.
    • Flexible tip hugs lash line for easy application and total control
    • Made for sensitive eyes.
    Clinically Proven
    How to Apply

    Shake well before use. Glide the flexible tip along your lash line, gently hugging it for precise application. Allow 15 seconds for formula to dry down. Customize your look effortlessly, from subtle, thin lines to bold, dramatic strokes.

    Key Ingredients

    100% Natural Bamboo Charcoal: Known to absorb minerals, toxins, and impurities from the skin aiding in providing a highly pigmented formula without using carbon black.

    New Builder

    New Builder
    Description
    Key Benefits
    Clinically Proven
    How to Apply
    Key Ingredients

    Legacy Liner Kajal Liquid Eyeliner

    Legacy Liner Kajal Liquid Eyeliner
    Description
    Key Benefits
    Clinically Proven
    How to Apply
    Key Ingredients

    Legacy Lash Volumizing & Lengthening Mascara

    Legacy Lash Volumizing & Lengthening Mascara
    Description
    Key Benefits
    Clinically Proven
    How to Apply
    Key Ingredients
    NEW

    Everyday Essentials Kit

    Everyday Essentials Kit
    Description

    Your best skin, simplified! This 3-step kit is all you need for a fresh, flawless look—hydrated, protected, and perfected in minutes.

    Step 1: Prime – Hueguard® Mineral Sunscreen SPF 30 is an innovative clean, mineral sunscreen that hydrates and preps skin for makeup while protecting it from harmful UVA/UVB rays for all-day glow and defense.

    Step 2: Protect – Hueguard® Skin Tint SPF 50 evens out your complexion with a natural, radiant finish and powerful SPF protection with No White Cast™.

    Step 3: Perfect – Hueskin Hydrating Serum Concealer is our creamy concealer (available in 21 shades!) that brightens under-eyes and covers blemishes for a smooth, seamless look.

    No fuss, no filter—just radiant, effortless beauty. Your skin, but glowier.

    Key Benefits
    Clinically Proven
    How to Apply
    • Hueguard® Mineral Sunscreen SPF 30 - Apply a nickel-sized amount directly to face and neck for everyday moisture and protection
    • Hueguard® Skin Tint SPF 50 - Apply onto skin using your fingers or sponge. Feel free to layer until desired level of coverage is achieved
    • Hueskin Hydrating Serum Concealer - Dot and blend using fingers or a makeup sponge (works great with ours) onto areas you want to even skin tone or brighten.
    Key Ingredients
    PERFECT GIFT

    Shine On Hueglow Skin Set

    Size: 4 x 15 mL / 0.5 oz each
    Shine On Hueglow Skin Set
    Description

    Give the gift of glow or keep them all for yourself. Try all four shades of our lit-from-within highlighter with this limited edition, mini-sized holiday set—including our newest Moonlight shade, an opal. Our innovative, serum-infused highlighter is made with hydrating squalane and subtle micro-shimmers to leave skin looking dewy, supple, and naturally radiant. Use it anywhere you want the light to catch.

     

    This special product is not eligible for returns or refunds. All sales are final. Contents of the kit cannot be swapped. Additional promotions or discounts cannot be applied on this item, unless otherwise specified.

     

    4 x 15 mL / 0.5 oz each

    Key Benefits

    • Lightweight, non-greasy (never sticky!) liquid formula
    • Natural, radiant finish
    • Works on all skin tones

    Clinically Proven
    How to Apply

    Apply a few drops directly onto skin with fingers or use our ultra-soft Kabuki brush for a seamless blend. Can be used under, over, or mixed into your makeup or as an all over body shimmer.

    Key Ingredients

    • Squalane: prevents moisture loss + restores suppleness to skin. *Sourced from sugarcane.
    • Sunflower Seed Oil: helps to replenish, strengthen, and soothe skin.
    • Hyaluronic Acid: holds up to 1,000x its weight in moisture for advanced hydration.

    NEW

    Tiny Tints On The Go Essentials Kit

    Tiny Tints On The Go Essentials Kit
    Description

    3 best sellers in 1 tiny kit - protect, blush, lash and go. Try our bestsellers with this mini's kit - everything you need for a natural, radiant daily routine (a $44 value).

    • Hueguard® 3-in-1 Mineral Sunscreen—a lightweight, clean mineral sunscreen + moisturizer + primer in one. SPF 30 with No White Cast™.
    • Blush Crush-A creamy liquid blush that easily blends and builds for naturally flushed, flirty cheeks that last all day.
    • Legacy Lash Mascara- a clean mascara and serum hybrid that gives instant lash volume and clinically-proven results.
    Key Benefits
    • Vegan
    • Clean
    • Cruelty Free
    • Non-Comedogenic
    • Fragrance Free
    Clinically Proven
    How to Apply

    Hueguard® 3-in-1 Mineral SPF 30: Apply a nickel-sized amount directly to face and neck for everyday moisture and protection. Apply as needed on the rest of your body, and re-apply throughout the day and after being in direct sunlight. Hueguard can be worn alone or under makeup.

    Blush Crush: Dot on with applicator to build color intensity, and blend using fingertips, diffusing brush, or makeup sponge

    Legacy Lash Volumizing & Lengthening Mascara: To apply, wiggle the wand back and forth, coating the base of your lashes, gently pulling upward towards the tip of your eyelashes, while evenly coating to avoid clumping. Apply additional coats to build to desired volume and length.

    Key Ingredients
    • Hueguard® 3-in-1 Mineral SPF 30:
    • Zinc Oxide 18%: A non-nano zinc that blends seamlessly into the skin without a white cast.
    • Blush Crush:
    • Squalane: Keeps skin hydrated and contains antioxidant properties.
    • Legacy Lash Volumizing & Lengthening Mascara:
    • Olive & Green Coffee Extract: Known to promote hair growth and protect against oxidative stress.
    NEW

    Huebeam® Gradient Blushing Bronzer

    SHADES:
    SIZES:
    Huebeam® Gradient Blushing Bronzer
    Description

    A lightweight but highly-pigmented gradient bronzer that gives you a perfectly sunkissed look.

    Buildable and blendable and formulated with Hyaluronic Acid to help keep skin hydrated, and Niacinamide to help even skin tone, leaving a more luminous appearance.

    Key Benefits

    • Glowy, natural finish
    • Buildable

    Clinically Proven
    How to Apply

    There’s no wrong way to use Huebeam - swirl all shades together for a luminous blushing bronze, or tap into each shade for a targeted sculpt, bronze, and blushed look.

    Key Ingredients

    • Niacinamide: Helps fade dark spots, resulting in a more luminous, even skin tone
    • Chamomile Flower Extract: Helps sooth the surface of the skin
    • Hyaluronic Acid: Holds up to 1,000x its weight in moisture for advanced hydration

    NEW

    Hueguard® Glotion Mineral Sunscreen Broad Spectrum SPF 50

    Out of Stock

    SHADES:
    Hueguard® Glotion Mineral Sunscreen Broad Spectrum SPF 50
    Description

    A lightweight, glowy tinted Mineral broad spectrum SPF 50 that hydrates, primes skin for makeup and leaves a radiant finish. Powered by an incredible blend of antioxidants to help brighten and neutralize uneven skin. Lightweight and tinted in two flexible shades for a No White Cast™ natural skin like finish for all hues.

    Key Benefits
    • Vegan
    • Clean
    • Cruelty Free
    • Fragrance Free
    • Natural, Radiant finish
    • Weightless formula
    • Hydrates and primes skin
    • Reef Friendly
    Clinically Proven
    How to Apply

    Apply all over face and decolletage generously and evenly. Can be worn alone or under makeup.

    Key Ingredients
    • Squalane: hydrates and boost moisturization to increase skin elasticity and suppleness
    • Blue Pea Flower Extract: powerful antioxidant helps improve skin, while soothing and reducing redness
    • Alpine Willowherb Extract: Soothes skin and fights free radicals.
    • Strawberry Fruit Extract: A vitamin C-rich antioxidant.natural resiliency & elasticity

    New Combo

    New Combo
    Description
    Key Benefits
    Clinically Proven
    How to Apply
    Key Ingredients

    Power Moves Bundle

    Power Moves Bundle
    Description

    This bundle means business. Legacy Lash Mascara lifts, volumizes, and strengthens, Legacy Kajal Liner glides on crisp, smudge-proof definition, and Huelip Liquid Lip Crème seals the deal with bold, hydrating matte color. Get all three together for a 20% savings—a good deal is always a boss move.

    Key Benefits

    Legacy Lash Mascara: lifts, volumizes, and strengthens.

    Legacy Kajal Liner: glides on crisp, smudge-proof definition.

    Huelip Liquid Lip Crème seals the deal with bold, hydrating matte color.

    Clinically Proven
    How to Apply

    Legacy Lash Mascara: To apply, wiggle the wand back and forth, coating the base of your lashes, gently pulling upward towards the tip of your eyelashes. Apply additional coats to build to desired volume and length.

    Legacy Liner Liquid Kajal: Shake well before use. Glide the flexible tip along your lash line, gently hugging it for precise application. Allow 15 seconds for formula to dry down. 

    Huelip Liquid Lip Creme: Swipe it on for intense, long-lasting color.

    Key Ingredients
    • 100% Natural Bamboo Charcoal: Known to absorb minerals, toxins, and impurities from the skin aiding in providing a highly pigmented formula without using carbon black.
    • Natural Carnuba Wax: Enhances definition and lash length with a film from Brazilian Palm Trees.
    • Jojoba Oil: deals dry, chapped lips.