Makeup

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    NEW

    Unity Balm

    SHADES:
    Size: 15 mL / 0.5 fl oz
    Unity Balm
    Description

    An ultra-hydrating lip balm in a universal warm tint that leaves lips feeling softer and plumper.

    Packed with an instant soothing and hydrating blend of Shea and Murumuru Seed Butter, Hyaluronic acid, and Vitamin E.

    Key Benefits

    • Ultra Hydrating Lip Balm
    • Leaves lips feeling softer & plumper
    • Universal warm brown tint for all hues
    • Hint of caramel vanilla flavor
    • Non-sticky
    • Clean, Vegan, Cruelty-Free

    Clinically Proven
    How to Apply

    Apply generously on your lips day and night for extra hydration.

    Key Ingredients

    • Shea and Murumuru Seed Butter: Natural moisturizing butters that soothe, relieve, and condition the skin
    • Sodium Hyaluronate: Hydrates skin + lips, leaving them feeling replenished + plump
    • Vitamin E: Helps to seal moisturize, keeping the skin hydrated + nourished

    NEW

    Huebeam® Gradient Blushing Bronzer

    SHADES:
    Size: 15 g / 0.5 oz
    Huebeam® Gradient Blushing Bronzer
    Description

    A lightweight but highly-pigmented gradient bronzer that gives you a perfectly sunkissed look.

    Buildable and blendable and formulated with Hyaluronic Acid to help keep skin hydrated, and Niacinamide to help even skin tone, leaving a more luminous appearance.

    Key Benefits

    • Glowy, natural finish
    • Buildable

    Clinically Proven
    How to Apply

    There’s no wrong way to use Huebeam - swirl all shades together for a luminous blushing bronze, or tap into each shade for a targeted sculpt, bronze, and blushed look.

    Key Ingredients

    • Niacinamide: Helps fade dark spots, resulting in a more luminous, even skin tone
    • Chamomile Flower Extract: Helps sooth the surface of the skin
    • Hyaluronic Acid: Holds up to 1,000x its weight in moisture for advanced hydration

    NEW

    Blush Crush Liquid Blush

    SHADES:
    Size: 0.3 oz / 8.5g
    Blush Crush Liquid Blush
    Description

    A creamy liquid blush that easily blends and builds for naturally flushed, flirty cheeks that last all day. 4 creamy shades designed for all hues.

    Key Benefits

    • Lightweight, creamy liquid texture that builds and blends with ease

    • Just-the-right-amount of pigment to show up on all hues

    • Skincare-powered leaving a hydrated, healthy glow

    • All-day, longwearing formula

    • Dermatologist Tested

    Clinically Proven
    How to Apply

    Using the doe foot applicator, start with 2 dots on cheeks and blend using fingertips, diffusing brush, or makeup sponge. Add more dots and layer to build color intensity. A little goes a long way.

    Key Ingredients

    • Squalane: An antioxidant that prevents moisture loss and restores suppleness while keeping skin hydrated

    • Peony Extract: An anti-inflammatory botanical known to boost skin clarity and brighten

    • Açai Fruit Oil: An antioxidant-rich moisturizer that helps to brighten dark spots and blemishes

    • Vitamin C (THD): A highly stable form of Vitamin C that brightens, giving skin radiance

    BEST SELLER

    Hueglow Liquid Highlighter Drops

    SHADES:
    SIZES:
    Hueglow Liquid Highlighter Drops
    Description

    Subtle micro-shimmers meet 73% skincare—squalane, hyaluronic acid, and sunflower seed oil in these innovative, serum-infused glow drops to hydrate, replenish, and moisturize skin while taking your glow to the next level.

    Key Benefits

    • Lightweight, non-greasy (never sticky!) liquid formula 
    • Natural, radiant finish
    • Works on all skin tones

    Clinically Proven
    How to Apply

    Apply a few drops directly onto skin with fingers or use our ultra-soft Kabuki brush for a seamless blend. These versatile bronzing glow drops can be used multiple ways:
    • Wear under, over, or mixed into your foundation or skin tint
    • Add to the high points of your face, wherever the light naturally lands
    • Mix into your lotion as an all over body shimmer, giving skin a sun-kissed bronze effect

    Key Ingredients

    • Squalane: Prevents moisture loss + restores suppleness to skin
    • Sunflower Seed Oil: Helps to replenish, strengthen, and soothe skin
    • Hyaluronic Acid: Holds up to 1,000x its weight in moisture for advanced hydration

    NEW

    Hueskin Hydrating Serum Concealer

    SHADES:
    Size: 0.1 fl oz / 4 mL
    Hueskin Hydrating Serum Concealer
    Description

    A lightweight, medium-to-full coverage serum concealer that instantly blurs the look of dark circles and spots, while active ingredients work to brighten them over time.

    Infused with powerhouse skincare active ingredients niacinamide, hyaluronic acid complex, bakuchiol, and caffeine, Hueskin Hydrating Serum Concealer is clinically tested to significantly improve the appearance of hyperpigmentation, undereye discoloration, fine lines and wrinkles, and dry skin.

    Key Benefits

    • Medium-to-full, buildable coverage
    • Conceals under-eye circles, dark spots & blemishes for up to 12 hours 
    • Lightweight feel on skin
    • Creamy texture blends easily and effectively
    • Hydrates and brightens for a more radiant-looking even eye area

    Clinically Proven

    Clinically tested to significantly improve the appearance of*:
    ✔️ Hyperpigmentation and dark spots
    ✔️ Undereye discoloration
    ✔️ Fine lines and wrinkles 
    ✔️ Dry skin

     

    Clinically tested for up to 12-hour wear*

     

    Clinically tested over time*: 
    • 90% of users showed a significant improvement in undereye discoloration
    • 100% of users showed a significant improvement in the appearance of their fine lines & wrinkles

     

    In a consumer study:

    • 100% agreed that Hueskin --

    Provides the perfect amount of coverage while still looking natural**
    Covers dark circles and leaves their undereye area looking brighter and more awake***
    Helped fade hyperpigmentation onto the areas in which they’ve applied it (on clean skin)***

    • 97% agreed that the concealer didn’t crease, settle, or look cakey on areas they applied***

     

    *Clinical study with 30 users after 8 weeks 

    **Self-assessment on 30 users after 1 use

    ***Self-assessment on 30 users after 8 weeks

    How to Apply

    Dot and blend using fingers or a makeup sponge (works great with ours) onto areas you want to even skin tone or brighten. Feel free to add layers—its buildable!

    Key Ingredients

    • Niacinamide: Moisturizes, brightens, improves skin texture, moisturize, and helps with the appearance of fine lines and wrinkles

    • Hyaluronic Acid Complex: A combination of 5 hyaluronic acids at different molecular levels to help to attract retain moisture and improve elasticity

    • Bakuchiol: A gentle, plant-based ingredient with similar benefits to retinol and helps reduce hyperpigmentation and acne.

    • Caffeine: Helps fade dark spots resulting in more luminous, even skin tone

    • Vitamin C: Helps to protect against environmental damage

    BEST SELLER

    Hueguard® Skin Tint SPF 50 Mineral Sunscreen Broad Spectrum

    SHADES:
    Size: 1.35 fl oz / 40 mL
    Hueguard® Skin Tint SPF 50 Mineral Sunscreen Broad Spectrum
    Description

    A weightless, light-medium buildable coverage skin tint with no-white-cast mineral SPF 50 that protects skin with all-day hydration and a radiant finish.

    Powered by skincare actives to hydrate, protect, and smooth skin in just one step.

    Key Benefits

    • Mineral broad spectrum SPF 50 with non-nano Zinc Oxide that protects against free radicals and environmental stressors
    • Light-medium buildable coverage
    • Natural, radiant no-white-cast finish
    • Lightweight gel cream texture with all-day hydration
    • Water and sweat resistant SPF protection (80 min)

    Clinically Proven

    • 100% said skin looks natural, healthier, and more radiant, and felt more moisturized*
    • 97% agree skin looks smoother, more even-toned, and pores are less visible*
    • 97% agree Hueguard® Skin Tint SPF 50 felt lightweight and breathable on skin*

    *Self-assessment on 31 subjects after 4 weeks of wearing Hueguard® Skin Tint SPF 50

    How to Apply

    Apply onto skin using your fingers or sponge. Feel free to layer until desired level of coverage is achieved–it’s buildable!

    Key Ingredients

    • Zinc Oxide 9.5%: A non-nano zinc for a weightless formula that blends seamlessly into the skin without a white cast
    • Butterfly Bush Flower Extract: Provides antioxidant protection against UVA damage, prevents the breakdown of collagen, and encourages skin repair
    • Indian Gooseberry: Helps to diminish pigmentation and re-establish a natural radiance on skin
    • Hyaluronic Acid and Sea Buckthorn Oil: Provide advanced hydration, help retain moisture, and boost collagen production