Makeup All Products

BEST SELLER
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Hueguard® 3-in-1 Mineral Sunscreen, Moisturizer, Primer SPF 30
Description

An innovative clean, mineral sunscreen that hydrates and preps skin for makeup while protecting it from harmful UVA/UVB rays and blue light, with no white cast.

Key Benefits

• Protects from UVA/UVB rays and blue light
• No-white-cast
• Hydrates dry skin
• Blurs imperfections
• Works head-to-toe and all year round

Clinically Proven
How to Apply

Apply a nickel-sized amount directly to face and neck for everyday moisture and protection. Apply as needed on the rest of your body, and re-apply throughout the day and after being in direct sunlight. Hueguard can be worn alone or under makeup.

Key Ingredients

Zinc Oxide: Non-nano zinc for a weightless formula that blends seamlessly into the skin without a white cast.

AWARD WINNER
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Superhue® Hyperpigmentation Serum Stick
Description

A balm-to-serum stick made with active-brightening ingredients to help fade hyperpigmentation.

 

This innovative formula fades the appearance of hyperpigmentation and dark spots, and improves overall skin appearance.

Key Benefits

• Fades the appearance of hyperpigmentation and dark spots, improving overall skin tone. 
• Helps to improve skin texture.
• Helps to improve the look of fine lines and wrinkles.

Clinically Proven

Real Results* 

• 100% of respondents agreed their skin looked more radiant.
• 96% of respondents agreed their complexion appeared smoother.
• 93% of respondents agreed their skin appeared to be more even in tone.

*In a 3-week consumer study with 27 participants

How to Apply

Apply once daily. Glide across clean skin in a single layer, over areas with hyperpigmentation or dark spots, and gently rub in with clean hands. Follow with moisturizer and SPF during the day.

Key Ingredients

Niacinamide: Helps fade dark spots caused by sun damage, acne scarring, or natural discoloration
Bakuchiol: Helps boost skin firmness, improve skin brightness, smooth out texture and lessen fine lines while reducing the risk of irritation and sun sensitivity
THD Vitamin C: Helps fade existing dark spots and impede the production of new ones

SIZES:
Rays Copper Peptide Eye Masks
Description

Cooling eye masks that help soothe, brighten and nourish undereyes.

 

Supercharged with our Triple Complex of Copper Peptides, Banana Extract, and Bakuchiol to help brighten and depuff tired eyes, plus reduce the appearance of fine lines.

Key Benefits

• Brightens
• Depuffs
• Helps to reduce the appearance of fine lines and wrinkles
• Hydrates

Clinically Proven
How to Apply

Apply under the eyes and leave on for up to 10 minutes, up to once daily use. Store in the fridge before use for an extra-cooling effect.

Key Ingredients

Copper Peptides: Boost collagen production

Banana Extract: Depuffs and delivers gentle, brightening AHAs

Bakuchiol: Reduces the appearance of fine lines

 

BEST SELLER
Size: 0.77 oz / 22g
Hueguard® Invisible Sunscreen Stick SPF 50
Description

A clean, clear sunscreen stick with no white cast that is water and sweat resistant, and conveniently purse-friendly for easy reapplication.

 

Infused with Cloudberry and Dragon Fruit extracts to help soothe, replenish, and rehydrate skin.

Key Benefits

• Clean chemical broad spectrum SPF 50
• No white cast
• Reef friendly
• Water and sweat resistant (80 min)
• Hydrating
• Dewy finish

Clinically Proven
How to Apply

Swipe over clean face and body or reapply throughout the day.

Key Ingredients

• Cloudberry Fruit Extract: Rich source of anthocyanins, beta-carotene and Vitamin E that help to calm, replenish, and repair visibly compromised skin
• Dragon Fruit Extract: Rich in Vitamin C and antioxidant properties that help reduce redness and inflammation
• Rice Bran Extract: Helps to hydrate skin and retain moisture, resulting in softer, smoother skin

BEST SELLER
Size: 0.5 fl. oz. / 15 mL
Superhue® Brightening Eye Cream
Description

THE dark circle eye cream, powered by hyperpigmentation-targeting actives like Niacinamide, Caffeine, and Vitamin C to calm and firm.

 

Made with a cooling applicator to boost circulation.

Key Benefits

• Instantly brightens and depuffs
• Made with ingredients known to fade the appearance of hyperpigmentation over time
• Boosts circulation with cooling tip
• Hydrates and smooths fine lines
• Primes eyes for makeup

Clinically Proven

Real Results*
• 94% agreed eyes looked more radiant
• 91% said eyes looked brighter and less puffy
• 88% said dark circles were less visible


*Self-assessment of 32 users after 4 weeks

How to Apply

Apply with the cooling copper applicator, and gently tap in using your ring finger. Use as a primer before color correcting makeup or concealer. Use both morning and night.

Key Ingredients

Niacinamide: Helps improve uneven skin tone and strengthen the skin barrier
Vitamin C: Helps to brighten and balance uneven skin tone while boosting collagen production
Caffeine: Boosts circulation, firms skin, and helps to reduce the appearance of puffiness and dark circles

Eye Smudge Brush

Out of Stock

Eye Smudge Brush
Description

An everyday eye brush that blends seamlessly.

Key Benefits

Perfect for blending and shaping, made with synthetic fibers and lightweight and perfect for on-the-go makeup.

Clinically Proven
How to Apply
Key Ingredients
Size: 0.1 oz
Huestick Sampler
Description

Not sure which Huestick to get?

Try five shades with this Huestick Sampler. Here’s how—

 

1. Add the sampler to your cart for just $5.
2. Try them all at home, risk free!
3. Get a $5 off code via email towards your next full-size Huestick purchase.

 

Sampler contains Huestick in Found, Origin, Rise, Balance, and Perk. Shades of the sampler cannot be swapped. Available for a limited-time only. Additional promotions or discounts cannot be applied on this item. All sales are final.

0.1 oz

Key Benefits

• Packed with Hyaluronic Acid, Squalane, Vitamins C + E to keep skin hydrated under everything from a subtle touch of color to a bold full make-up look.

• Clean | Vegan | Cruelty Free | Fragrance Free | Dermatologist Tested

 

Clinically Proven
How to Apply
Key Ingredients

Hyaluronic Acid: holds up to 1,000x its weight in moisture for advanced hydration.
Squalane: prevents moisture loss + restores suppleness to skin.
Vitamins C & E: soothes, heals, and nourishes damaged skin.

AWARD WINNER
Size: 0.425oz / 12.3 mL
Huebrow™ Clear Setting Eyebrow Gel
Description

A strong yet flexible brow gel to shape, tame, or laminate your brows.

 

This Allure Best of Beauty award winner is designed with a dual-sided applicator to perfectly grip each hair in place, allowing for quick and easy application.

Key Benefits

• Strong, natural hold
• Won't flake
• Easy to use

Clinically Proven
How to Apply

Fluff and shape brows using the bristle side or flatten hairs with the flat side of the applicator for a sleeker look.

Key Ingredients

Aloe Extract: Soothes and hydrates skin
Olive Fruit and Jojoba Seed Oils: Nourishes, moisturizes and conditions, helping to promote healthy looking brows
Panthenol (Provitamin B5): Helps brows appear healthier

Size: 0.5 oz / 15g
Superbright™ 15% Vitamin C Serum Stick
Description

A balm-to-serum stick supercharged with non-irritating 15% Vitamin C to help dramatically brighten uneven skin tone and to target texture.


Superpowered actives and antioxidants work together to help improve the appearance of fine lines and wrinkles.

Key Benefits

• Brightens and targets uneven skin tone and texture to boost skin’s radiance.
• Protects your skin from free radical damage and harmful UV rays when used in combination with a broad spectrum SPF.
• Helps to improve the appearance of fine lines, wrinkles while preventing new discoloration and age spots.

Clinically Proven

IN JUST 4 WEEKS, SUPERBRIGHT™ IS CLINICALLY TESTED TO SIGNIFICANTLY IMPROVE*: 
✔️ Overall skin brightness
✔️ Skin texture
✔️ Hyperpigmentation and dark spots
✔️ Fine lines and wrinkles

 

CLINICALLY TESTED OVER TIME**: 
100% of users showed a highly significant improvement in the appearance of their fine lines & wrinkles. 
91% of users showed a highly significant improvement in hyperpigmentation and dark spots. 
88% of users showed a highly significant improvement in overall skin brightness.
After 4 weeks, users showed a significant improvement in skin texture.*

 

IN A CONSUMER STUDY, AFTER USING SUPERBRIGHT™:
100% agree their skin looks smoother****
94% agree their skin looks brighter****
91% agree their skin looks more radiant and has a more even tone***
91% agree that their fine lines and wrinkles look less visible****

*Instrumental on 32 subjects after 4 weeks
**Instrumental on 32 subjects after 8 weeks
***Self-assessment on 32 subjects after 4 weeks
**** Self-assessment on 32 subjects after 8 weeks

How to Apply

Swipe it on once daily for healthier, brighter skin that glows from within. If applying in the daytime, apply before moisturizer and always follow with sunscreen.

Key Ingredients

15% Vitamin C (THD): A highly stable form of Vitamin C that dramatically brightens, protects against oxidative damage, and reduces age spots
1% Alpha Arbutin: Extracted from the bearberry plant, this ingredient lightens dark spots, helps to lessen the appearance of acne scars and evens out skin tone
0.5% Ferulic Acid: Antioxidant that decreases formation of fine lines, wrinkles, and age spots 
Vitamin E: An antioxidant that helps moisturize and soften the skin

BEST SELLER
SHADES:
Size: 1.35 fl oz / 40 mL
Hueguard® Skin Tint SPF 50 Mineral Sunscreen Broad Spectrum
Description

A weightless, light-medium buildable coverage skin tint with no-white-cast mineral SPF 50 that protects skin with all-day hydration and a radiant finish.

Powered by skincare actives to hydrate, protect, and smooth skin in just one step.

Key Benefits

• Mineral broad spectrum SPF 50 with non-nano Zinc Oxide that protects against free radicals and environmental stressors
• Light-medium buildable coverage
• Natural, radiant no-white-cast finish
• Lightweight gel cream texture with all-day hydration
• Water and sweat resistant SPF protection (80 min)

Clinically Proven

• 100% said skin looks natural, healthier, and more radiant, and felt more moisturized*
• 97% agree skin looks smoother, more even-toned, and pores are less visible*
• 97% agree Hueguard® Skin Tint SPF 50 felt lightweight and breathable on skin*

*Self-assessment on 31 subjects after 4 weeks of wearing Hueguard® Skin Tint SPF 50

How to Apply

Apply onto skin using your fingers or sponge. Feel free to layer until desired level of coverage is achieved–it’s buildable!

Key Ingredients

Zinc Oxide 9.5%: A non-nano zinc for a weightless formula that blends seamlessly into the skin without a white cast
Butterfly Bush Flower Extract: Provides antioxidant protection against UVA damage, prevents the breakdown of collagen, and encourages skin repair
Indian Gooseberry: Helps to diminish pigmentation and re-establish a natural radiance on skin
Hyaluronic Acid and Sea Buckthorn Oil: Provide advanced hydration, help retain moisture, and boost collagen production

NEW
SHADES:
Size: 0.1 fl oz / 4 mL
Hueskin Hydrating Serum Concealer
Description

A lightweight, medium-to-full coverage serum concealer that instantly blurs the look of dark circles and spots, while active ingredients work to brighten them over time.

Infused with powerhouse skincare active ingredients niacinamide, hyaluronic acid complex, bakuchiol, and caffeine, Hueskin Hydrating Serum Concealer is clinically tested to significantly improve the appearance of hyperpigmentation, undereye discoloration, fine lines and wrinkles, and dry skin.

Key Benefits

• Medium-to-full, buildable coverage
• Conceals under-eye circles, dark spots & blemishes for up to 12 hours 
• Lightweight feel on skin
• Creamy texture blends easily and effectively
• Hydrates and brightens for a more radiant-looking even eye area

Clinically Proven

Clinically tested to significantly improve the appearance of*:
✔️ Hyperpigmentation and dark spots
✔️ Undereye discoloration
✔️ Fine lines and wrinkles 
✔️ Dry skin

 

Clinically tested for up to 12-hour wear*

 

Clinically tested over time*: 
• 90% of users showed a significant improvement in undereye discoloration
• 100% of users showed a significant improvement in the appearance of their fine lines & wrinkles

 

In a consumer study:

• 100% agreed that Hueskin --

Provides the perfect amount of coverage while still looking natural**
Covers dark circles and leaves their undereye area looking brighter and more awake***
Helped fade hyperpigmentation onto the areas in which they’ve applied it (on clean skin)***

• 97% agreed that the concealer didn’t crease, settle, or look cakey on areas they applied***

 

*Clinical study with 30 users after 8 weeks 

**Self-assessment on 30 users after 1 use

***Self-assessment on 30 users after 8 weeks

How to Apply

Dot and blend using fingers or a makeup sponge (works great with ours) onto areas you want to even skin tone or brighten. Feel free to add layers—its buildable!

Key Ingredients

Niacinamide: Moisturizes, brightens, improves skin texture, moisturize, and helps with the appearance of fine lines and wrinkles

Hyaluronic Acid Complex: A combination of 5 hyaluronic acids at different molecular levels to help to attract retain moisture and improve elasticity

Bakuchiol: A gentle, plant-based ingredient with similar benefits to retinol and helps reduce hyperpigmentation and acne.

Caffeine: Helps fade dark spots resulting in more luminous, even skin tone

Vitamin C: Helps to protect against environmental damage