Now trending: Caramel Macchiato Makeup

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    AWARD WINNER

    Huebrow™ Clear Setting Eyebrow Gel

    Size: 0.425oz / 12.3 mL
    Huebrow™ Clear Setting Eyebrow Gel
    Description

    A strong yet flexible brow gel to shape, tame, or laminate your brows.

     

    This Allure Best of Beauty award winner is designed with a dual-sided applicator to perfectly grip each hair in place, allowing for quick and easy application.

    Key Benefits

    • Strong, natural hold
    • Won't flake
    • Easy to use

    Clinically Proven
    How to Apply

    Fluff and shape brows using the bristle side or flatten hairs with the flat side of the applicator for a sleeker look.

    Key Ingredients

    • Aloe Extract: Soothes and hydrates skin
    • Olive Fruit and Jojoba Seed Oils: Nourishes, moisturizes and conditions, helping to promote healthy looking brows
    • Panthenol (Provitamin B5): Helps brows appear healthier

    NEW

    Makeup Sponge

    Makeup Sponge
    Description

    A go-to tool for the most seamless, airbrushed finish.

    The rounded teardrop shape and velvety texture is perfect for baking in powders or blending in foundation, concealer, color corrector, blush, whatever!

    Key Benefits

    • Supersoft
    • Reuseable and washable
    • Easy to use
    • Can be used for liquids, powders, and creams
    • Shaped for allover face blending

    Clinically Proven
    How to Apply
    Key Ingredients
    NEW

    Hueskin Hydrating Serum Concealer

    SHADES:
    Size: 0.1 fl oz / 4 mL
    Hueskin Hydrating Serum Concealer
    Description

    A lightweight, medium-to-full coverage serum concealer that instantly blurs the look of dark circles and spots, while active ingredients work to brighten them over time.

    Infused with powerhouse skincare active ingredients niacinamide, hyaluronic acid complex, bakuchiol, and caffeine, Hueskin Hydrating Serum Concealer is clinically tested to significantly improve the appearance of hyperpigmentation, undereye discoloration, fine lines and wrinkles, and dry skin.

    Key Benefits

    • Medium-to-full, buildable coverage
    • Conceals under-eye circles, dark spots & blemishes for up to 12 hours 
    • Lightweight feel on skin
    • Creamy texture blends easily and effectively
    • Hydrates and brightens for a more radiant-looking even eye area

    Clinically Proven

    Clinically tested to significantly improve the appearance of*:
    ✔️ Hyperpigmentation and dark spots
    ✔️ Undereye discoloration
    ✔️ Fine lines and wrinkles 
    ✔️ Dry skin

     

    Clinically tested for up to 12-hour wear*

     

    Clinically tested over time*: 
    • 90% of users showed a significant improvement in undereye discoloration
    • 100% of users showed a significant improvement in the appearance of their fine lines & wrinkles

     

    In a consumer study:

    • 100% agreed that Hueskin --

    Provides the perfect amount of coverage while still looking natural**
    Covers dark circles and leaves their undereye area looking brighter and more awake***
    Helped fade hyperpigmentation onto the areas in which they’ve applied it (on clean skin)***

    • 97% agreed that the concealer didn’t crease, settle, or look cakey on areas they applied***

     

    *Clinical study with 30 users after 8 weeks 

    **Self-assessment on 30 users after 1 use

    ***Self-assessment on 30 users after 8 weeks

    How to Apply

    Dot and blend using fingers or a makeup sponge (works great with ours) onto areas you want to even skin tone or brighten. Feel free to add layers—its buildable!

    Key Ingredients

    • Niacinamide: Moisturizes, brightens, improves skin texture, moisturize, and helps with the appearance of fine lines and wrinkles

    • Hyaluronic Acid Complex: A combination of 5 hyaluronic acids at different molecular levels to help to attract retain moisture and improve elasticity

    • Bakuchiol: A gentle, plant-based ingredient with similar benefits to retinol and helps reduce hyperpigmentation and acne.

    • Caffeine: Helps fade dark spots resulting in more luminous, even skin tone

    • Vitamin C: Helps to protect against environmental damage

    AWARD WINNER

    Huestick® Lip and Cheek Multistick

    SHADES:
    Size: 3g / 0.1 oz
    Huestick® Lip and Cheek Multistick
    Description

    A bold multistick you can use on your entire face (we love it on eyes, lips, and cheeks).

    Packed with hydrating Hyaluronic Acid, Squalane, Vitamins C + E for a creamy, blendable feel.

    Key Benefits

    • Creamy, blendable finish
    • Contours 
    • Apply anywhere you want color

    Clinically Proven
    How to Apply

    Swipe it on anywhere you want a bold hit of color. Use fingers or a makeup sponge to blend.

    Key Ingredients

    • Hyaluronic Acid: holds up to 1,000x its weight in moisture for advanced hydration.
    • Squalane: prevents moisture loss + restores suppleness to skin.
    • Vitamins C & E: soothes, heals, and nourishes damaged skin.

    Hueliner Longwearing Kajal Pencil Liner

    SHADES:
    Size: 0.012 oz / 0.35g
    Hueliner Longwearing Kajal Pencil Liner
    Description

    A waterproof, transfer-proof eyeliner that’s creamy enough to glide and blend without tugging, yet firm enough to create sharp lines that won’t budge.

    Key Benefits

    • Waterproof and transfer-proof
    • Long-lasting formula that easily glides on
    • Safe to use on water line
    • Highly-pigmented, carbon-free formula

    Clinically Proven
    How to Apply

    Twist up and apply as desired. For a bolder look, glide along the waterline.

    Key Ingredients

    • Argan Oil and Hyaluronic Acid: Hydrate and condition.
    • Panthenol: For a tug-free, moisture-rich application.

    Huegloss High-Shine Lip Gloss

    SHADES:
    Size: 4.2 mL / 0.14 fl. oz
    Huegloss High-Shine Lip Gloss
    Description

    A hydrating, non-sticky gloss that leaves lips smooth, comfy, and pillowy soft.

    Made with moisturizing Hyaluronic Acid, Coconut Oil, and Shea Butter to keep your lips cushy and comfortable all day. Comes in six shades intentionally created to look good on everyone.

    Key Benefits

    • Non-sticky
    • Nourishing & hydrating
    • Comfortable wearing

    Clinically Proven
    How to Apply

    Swipe onto bare lips or over your favorite matte lip color for a glassy sheen.

    Key Ingredients

    • Hyaluronic Acid: holds up to 1,000x its weight in moisture for advanced hydration.

    • Coconut Oil: nourishes and heals dry, chapped lips.

    • Shea Butter: creates a smooth, soft barrier and seals in moisture.

    BEST SELLER

    Hueglow Liquid Highlighter Drops

    SHADES:
    SIZES:
    Hueglow Liquid Highlighter Drops
    Description

    Subtle micro-shimmers meet 73% skincare—squalane, hyaluronic acid, and sunflower seed oil in these innovative, serum-infused glow drops to hydrate, replenish, and moisturize skin while taking your glow to the next level.

    Key Benefits

    • Lightweight, non-greasy (never sticky!) liquid formula 
    • Natural, radiant finish
    • Works on all skin tones

    Clinically Proven
    How to Apply

    Apply a few drops directly onto skin with fingers or use our ultra-soft Kabuki brush for a seamless blend. These versatile bronzing glow drops can be used multiple ways:
    • Wear under, over, or mixed into your foundation or skin tint
    • Add to the high points of your face, wherever the light naturally lands
    • Mix into your lotion as an all over body shimmer, giving skin a sun-kissed bronze effect

    Key Ingredients

    • Squalane: Prevents moisture loss + restores suppleness to skin
    • Sunflower Seed Oil: Helps to replenish, strengthen, and soothe skin
    • Hyaluronic Acid: Holds up to 1,000x its weight in moisture for advanced hydration