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    BEST SELLER

    Hueguard® 3-in-1 Mineral Sunscreen, Moisturizer, Primer SPF 30

    SIZES:
    Hueguard® 3-in-1 Mineral Sunscreen, Moisturizer, Primer SPF 30
    Description

    An innovative clean, mineral sunscreen that hydrates and preps skin for makeup while protecting it from harmful UVA/UVB rays and blue light, with no white cast.

    Key Benefits

    • Protects from UVA/UVB rays and blue light
    • No-white-cast
    • Hydrates dry skin
    • Blurs imperfections
    • Works head-to-toe and all year round

    Clinically Proven
    How to Apply

    Apply a nickel-sized amount directly to face and neck for everyday moisture and protection. Apply as needed on the rest of your body, and re-apply throughout the day and after being in direct sunlight. Hueguard can be worn alone or under makeup.

    Key Ingredients

    • Zinc Oxide: Non-nano zinc for a weightless formula that blends seamlessly into the skin without a white cast.

    AWARD WINNER

    Superhue® Hyperpigmentation Serum Stick

    SIZES:
    Superhue® Hyperpigmentation Serum Stick
    Description

    A balm-to-serum stick made with active-brightening ingredients to help fade hyperpigmentation.

     

    This innovative formula fades the appearance of hyperpigmentation and dark spots, and improves overall skin appearance.

    Key Benefits

    • Fades the appearance of hyperpigmentation and dark spots, improving overall skin tone. 
    • Helps to improve skin texture.
    • Helps to improve the look of fine lines and wrinkles.

    Clinically Proven

    Real Results* 

    • 100% of respondents agreed their skin looked more radiant.
    • 96% of respondents agreed their complexion appeared smoother.
    • 93% of respondents agreed their skin appeared to be more even in tone.

    *In a 3-week consumer study with 27 participants

    How to Apply

    Apply once daily. Glide across clean skin in a single layer, over areas with hyperpigmentation or dark spots, and gently rub in with clean hands. Follow with moisturizer and SPF during the day.

    Key Ingredients

    Niacinamide: Helps fade dark spots caused by sun damage, acne scarring, or natural discoloration
    Bakuchiol: Helps boost skin firmness, improve skin brightness, smooth out texture and lessen fine lines while reducing the risk of irritation and sun sensitivity
    THD Vitamin C: Helps fade existing dark spots and impede the production of new ones

    Rays Copper Eye Masks

    SIZES:
    Rays Copper Peptide Eye Masks
    Description

    Cooling eye masks that help soothe, brighten and nourish undereyes.

     

    Supercharged with our Triple Complex of Copper Peptides, Banana Extract, and Bakuchiol to help brighten and depuff tired eyes, plus reduce the appearance of fine lines.

    Key Benefits

    • Brightens
    • Depuffs
    • Helps to reduce the appearance of fine lines and wrinkles
    • Hydrates

    Clinically Proven
    How to Apply

    Apply under the eyes and leave on for up to 10 minutes, up to once daily use. Store in the fridge before use for an extra-cooling effect.

    Key Ingredients

    Copper Peptides: Boost collagen production

    Banana Extract: Depuffs and delivers gentle, brightening AHAs

    Bakuchiol: Reduces the appearance of fine lines

     

    BEST SELLER

    Superhue® Brightening Eye Cream

    Size: 0.5 fl. oz. / 15 mL
    Superhue® Brightening Eye Cream
    Description

    THE dark circle eye cream, powered by hyperpigmentation-targeting actives like Niacinamide, Caffeine, and Vitamin C to calm and firm.

     

    Made with a cooling applicator to boost circulation.

    Key Benefits

    • Instantly brightens and depuffs
    • Made with ingredients known to fade the appearance of hyperpigmentation over time
    • Boosts circulation with cooling tip
    • Hydrates and smooths fine lines
    • Primes eyes for makeup

    Clinically Proven

    Real Results*
    • 94% agreed eyes looked more radiant
    • 91% said eyes looked brighter and less puffy
    • 88% said dark circles were less visible


    *Self-assessment of 32 users after 4 weeks

    How to Apply

    Apply with the cooling copper applicator, and gently tap in using your ring finger. Use as a primer before color correcting makeup or concealer. Use both morning and night.

    Key Ingredients

    • Niacinamide: Helps improve uneven skin tone and strengthen the skin barrier
    • Vitamin C: Helps to brighten and balance uneven skin tone while boosting collagen production
    • Caffeine: Boosts circulation, firms skin, and helps to reduce the appearance of puffiness and dark circles

    AWARD WINNER

    Huebrow™ Clear Setting Eyebrow Gel

    Size: 0.425oz / 12.3 mL
    Huebrow™ Clear Setting Eyebrow Gel
    Description

    A strong yet flexible brow gel to shape, tame, or laminate your brows.

     

    This Allure Best of Beauty award winner is designed with a dual-sided applicator to perfectly grip each hair in place, allowing for quick and easy application.

    Key Benefits

    • Strong, natural hold
    • Won't flake
    • Easy to use

    Clinically Proven
    How to Apply

    Fluff and shape brows using the bristle side or flatten hairs with the flat side of the applicator for a sleeker look.

    Key Ingredients

    • Aloe Extract: Soothes and hydrates skin
    • Olive Fruit and Jojoba Seed Oils: Nourishes, moisturizes and conditions, helping to promote healthy looking brows
    • Panthenol (Provitamin B5): Helps brows appear healthier

    BEST SELLER

    Hueguard® Skin Tint SPF 50 Mineral Sunscreen Broad Spectrum

    SHADES:
    SIZES:
    Hueguard® Skin Tint SPF 50 Mineral Sunscreen Broad Spectrum
    Description
    Key Benefits
    Clinically Proven
    How to Apply
    Key Ingredients

    Superbright™ 15% Vitamin C Serum Stick

    Size: 0.5 oz / 15g
    Superbright™ 15% Vitamin C Serum Stick
    Description

    A balm-to-serum stick supercharged with non-irritating 15% Vitamin C to help dramatically brighten uneven skin tone and to target texture.


    Superpowered actives and antioxidants work together to help improve the appearance of fine lines and wrinkles.

    Key Benefits

    • Brightens and targets uneven skin tone and texture to boost skin’s radiance.
    • Protects your skin from free radical damage and harmful UV rays when used in combination with a broad spectrum SPF.
    • Helps to improve the appearance of fine lines, wrinkles while preventing new discoloration and age spots.

    Clinically Proven

    IN JUST 4 WEEKS, SUPERBRIGHT™ IS CLINICALLY TESTED TO SIGNIFICANTLY IMPROVE*: 
    ✔️ Overall skin brightness
    ✔️ Skin texture
    ✔️ Hyperpigmentation and dark spots
    ✔️ Fine lines and wrinkles

     

    CLINICALLY TESTED OVER TIME**: 
    100% of users showed a highly significant improvement in the appearance of their fine lines & wrinkles. 
    91% of users showed a highly significant improvement in hyperpigmentation and dark spots. 
    88% of users showed a highly significant improvement in overall skin brightness.
    After 4 weeks, users showed a significant improvement in skin texture.*

     

    IN A CONSUMER STUDY, AFTER USING SUPERBRIGHT™:
    100% agree their skin looks smoother****
    94% agree their skin looks brighter****
    91% agree their skin looks more radiant and has a more even tone***
    91% agree that their fine lines and wrinkles look less visible****

    *Instrumental on 32 subjects after 4 weeks
    **Instrumental on 32 subjects after 8 weeks
    ***Self-assessment on 32 subjects after 4 weeks
    **** Self-assessment on 32 subjects after 8 weeks

    How to Apply

    Swipe it on once daily for healthier, brighter skin that glows from within. If applying in the daytime, apply before moisturizer and always follow with sunscreen.

    Key Ingredients

    15% Vitamin C (THD): A highly stable form of Vitamin C that dramatically brightens, protects against oxidative damage, and reduces age spots
    1% Alpha Arbutin: Extracted from the bearberry plant, this ingredient lightens dark spots, helps to lessen the appearance of acne scars and evens out skin tone
    0.5% Ferulic Acid: Antioxidant that decreases formation of fine lines, wrinkles, and age spots 
    Vitamin E: An antioxidant that helps moisturize and soften the skin

    NEW

    Hueskin Hydrating Serum Concealer

    SHADES:
    Size: 0.1 fl oz / 4 mL
    Hueskin Hydrating Serum Concealer
    Description

    A lightweight, medium-to-full coverage serum concealer that instantly blurs the look of dark circles and spots, while active ingredients work to brighten them over time.

    Infused with powerhouse skincare active ingredients niacinamide, hyaluronic acid complex, bakuchiol, and caffeine, Hueskin Hydrating Serum Concealer is clinically tested to significantly improve the appearance of hyperpigmentation, undereye discoloration, fine lines and wrinkles, and dry skin.

    Key Benefits

    • Medium-to-full, buildable coverage
    • Conceals under-eye circles, dark spots & blemishes for up to 12 hours 
    • Lightweight feel on skin
    • Creamy texture blends easily and effectively
    • Hydrates and brightens for a more radiant-looking even eye area

    Clinically Proven

    Clinically tested to significantly improve the appearance of*:
    ✔️ Hyperpigmentation and dark spots
    ✔️ Undereye discoloration
    ✔️ Fine lines and wrinkles 
    ✔️ Dry skin

     

    Clinically tested for up to 12-hour wear*

     

    Clinically tested over time*: 
    • 90% of users showed a significant improvement in undereye discoloration
    • 100% of users showed a significant improvement in the appearance of their fine lines & wrinkles

     

    In a consumer study:

    • 100% agreed that Hueskin --

    Provides the perfect amount of coverage while still looking natural**
    Covers dark circles and leaves their undereye area looking brighter and more awake***
    Helped fade hyperpigmentation onto the areas in which they’ve applied it (on clean skin)***

    • 97% agreed that the concealer didn’t crease, settle, or look cakey on areas they applied***

     

    *Clinical study with 30 users after 8 weeks 

    **Self-assessment on 30 users after 1 use

    ***Self-assessment on 30 users after 8 weeks

    How to Apply

    Dot and blend using fingers or a makeup sponge (works great with ours) onto areas you want to even skin tone or brighten. Feel free to add layers—its buildable!

    Key Ingredients

    • Niacinamide: Moisturizes, brightens, improves skin texture, moisturize, and helps with the appearance of fine lines and wrinkles

    • Hyaluronic Acid Complex: A combination of 5 hyaluronic acids at different molecular levels to help to attract retain moisture and improve elasticity

    • Bakuchiol: A gentle, plant-based ingredient with similar benefits to retinol and helps reduce hyperpigmentation and acne.

    • Caffeine: Helps fade dark spots resulting in more luminous, even skin tone

    • Vitamin C: Helps to protect against environmental damage

    AWARD WINNER

    Huestick® All-over Color Corrector

    SHADES:
    Size: 3g / 0.1 oz
    Huestick® All-over Color Corrector
    Description

    A creamy multistick that balances and color corrects dark spots and dark circles.

    This 3x award-winning formula is made with hydrating squalane, hyaluronic acid, and Vitamin C+E for a smooth, blendable texture that neutralizes hyperpigmentation.

    Key Benefits

    • Creamy, blendable finish
    • Color corrects
    • Balances hyperpigmentation before makeup
    • Works on lips, cheeks, and eyes

    Clinically Proven
    How to Apply

    Swipe onto dark circles and anywhere you have discoloration before blending with fingers or a makeup sponge. Follow with concealer or foundation. Bonus: You can use it on lips, cheeks, and eyes.

    Key Ingredients

    • Hyaluronic Acid: holds up to 1,000x its weight in moisture for advanced hydration.
    • Squalane: prevents moisture loss + restores suppleness to skin.
    • Vitamins C & E: soothes, heals, and nourishes damaged skin.

     

    BEST SELLER

    Hueglow Liquid Highlighter Drops

    SHADES:
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    Hueglow Liquid Highlighter Drops
    Description

    Subtle micro-shimmers meet 73% skincare—squalane, hyaluronic acid, and sunflower seed oil in these innovative, serum-infused glow drops to hydrate, replenish, and moisturize skin while taking your glow to the next level.

    Key Benefits

    • Lightweight, non-greasy (never sticky!) liquid formula
    • Natural, radiant finish
    • Works on all skin tones

    Clinically Proven
    How to Apply

    Apply a few drops directly onto skin with fingers or use our ultra-soft Kabuki brush for a seamless blend. These versatile bronzing glow drops can be used multiple ways:
    • Wear under, over, or mixed into your foundation or skin tint
    • Add to the high points of your face, wherever the light naturally lands
    • Mix into your lotion as an all over body shimmer, giving skin a sun-kissed bronze effect

    Key Ingredients

    • Squalane: Prevents moisture loss + restores suppleness to skin
    • Sunflower Seed Oil: Helps to replenish, strengthen, and soothe skin
    • Hyaluronic Acid: Holds up to 1,000x its weight in moisture for advanced hydration

    NEW

    Blush Crush Liquid Blush

    SHADES:
    Size: 0.3 oz / 8.5g
    Blush Crush Liquid Blush
    Description

    A creamy liquid blush that easily blends and builds for naturally flushed, flirty cheeks that last all day. 4 creamy shades designed for all hues.

    Key Benefits

    • Lightweight, creamy liquid texture that builds and blends with ease

    • Just-the-right-amount of pigment to show up on all hues

    • Skincare-powered leaving a hydrated, healthy glow

    • All-day, longwearing formula

    • Dermatologist Tested

    Clinically Proven
    How to Apply

    Using the doe foot applicator, start with 2 dots on cheeks and blend using fingertips, diffusing brush, or makeup sponge. Add more dots and layer to build color intensity. A little goes a long way.

    Key Ingredients

    • Squalane: An antioxidant that prevents moisture loss and restores suppleness while keeping skin hydrated

    • Peony Extract: An anti-inflammatory botanical known to boost skin clarity and brighten

    • Açai Fruit Oil: An antioxidant-rich moisturizer that helps to brighten dark spots and blemishes

    • Vitamin C (THD): A highly stable form of Vitamin C that brightens, giving skin radiance

    AWARD WINNER

    Huestick® Lip and Cheek Multistick

    SHADES:
    Size: 3g / 0.1 oz
    Huestick® Lip and Cheek Multistick
    Description

    A bold multistick you can use on your entire face (we love it on eyes, lips, and cheeks).

    Packed with hydrating Hyaluronic Acid, Squalane, Vitamins C + E for a creamy, blendable feel.

    Key Benefits

    • Creamy, blendable finish
    • Contours 
    • Apply anywhere you want color

    Clinically Proven
    How to Apply

    Swipe it on anywhere you want a bold hit of color. Use fingers or a makeup sponge to blend.

    Key Ingredients

    • Hyaluronic Acid: holds up to 1,000x its weight in moisture for advanced hydration.
    • Squalane: prevents moisture loss + restores suppleness to skin.
    • Vitamins C & E: soothes, heals, and nourishes damaged skin.

    Huelip Liquid Lip Crème

    SHADES:
    Size: 0.09 fl oz / 2.8 mL
    Huelip Liquid Lip Crème
    Description

    Introducing the most comfortable matte lip ever! 

    Finally—a long-lasting, non-drying, matte lip color flexible enough to smile with you. Infused with hyaluronic acid and jojoba oil for a soft, comfortable, moisturized finish. 

    Key Benefits

    • Weightless feel, soft-matte finish
    • Non-drying formula infused with hyaluronic acid and jojoba oil
    • Comes in 12 intense, long-lasting shades

    Clinically Proven
    How to Apply

    Swipe it on for intense, long-lasting color.

    Key Ingredients

    • Hyaluronic Acid: holds up to 1,000x its weight in moisture for advanced hydration.
    • Jojoba Oil: deals dry, chapped lips.
    • Vitamin E: for an antioxidant-rich, skin-softening protective boost.

    NEW

    Unity Balm

    SHADES:
    Size: 15 mL / 0.5 fl oz
    Unity Balm
    Description

    An ultra-hydrating lip balm in a universal warm tint that leaves lips feeling softer and plumper.

    Packed with an instant soothing and hydrating blend of Shea and Murumuru Seed Butter, Hyaluronic acid, and Vitamin E.

    Key Benefits

    • Ultra Hydrating Lip Balm
    • Leaves lips feeling softer & plumper
    • Universal warm brown tint for all hues
    • Hint of caramel vanilla flavor
    • Non-sticky
    • Clean, Vegan, Cruelty-Free

    Clinically Proven
    How to Apply

    Apply generously on your lips day and night for extra hydration.

    Key Ingredients

    • Shea and Murumuru Seed Butter: Natural moisturizing butters that soothe, relieve, and condition the skin
    • Sodium Hyaluronate: Hydrates skin + lips, leaving them feeling replenished + plump
    • Vitamin E: Helps to seal moisturize, keeping the skin hydrated + nourished

    Hueliner Longwearing Kajal Pencil Liner

    SHADES:
    Size: 0.012 oz / 0.35g
    Hueliner Longwearing Kajal Pencil Liner
    Description

    A waterproof, transfer-proof eyeliner that’s creamy enough to glide and blend without tugging, yet firm enough to create sharp lines that won’t budge.

    Key Benefits

    • Waterproof and transfer-proof
    • Long-lasting formula that easily glides on
    • Safe to use on water line
    • Highly-pigmented, carbon-free formula

    Clinically Proven
    How to Apply

    Twist up and apply as desired. For a bolder look, glide along the waterline.

    Key Ingredients

    • Argan Oil and Hyaluronic Acid: Hydrate and condition
    • Panthenol: For a tug-free, moisture-rich application

    Huegloss High-Shine Lip Gloss

    SHADES:
    Size: 4.2 mL / 0.14 fl. oz
    Huegloss High-Shine Lip Gloss
    Description

    A hydrating, non-sticky gloss that leaves lips smooth, comfy, and pillowy soft.

    Made with moisturizing Hyaluronic Acid, Coconut Oil, and Shea Butter to keep your lips cushy and comfortable all day. Comes in six shades intentionally created to look good on everyone.

    Key Benefits

    • Non-sticky
    • Nourishing & hydrating
    • Comfortable wearing

    Clinically Proven
    How to Apply

    Swipe onto bare lips or over your favorite matte lip color for a glassy sheen.

    Key Ingredients

    • Hyaluronic Acid: holds up to 1,000x its weight in moisture for advanced hydration.

    • Coconut Oil: nourishes and heals dry, chapped lips.

    • Shea Butter: creates a smooth, soft barrier and seals in moisture.

    NEW

    Huebeam® Gradient Blushing Bronzer

    SHADES:
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    Huebeam® Gradient Blushing Bronzer
    Description

    A lightweight but highly-pigmented gradient bronzer that gives you a perfectly sunkissed look.

    Buildable and blendable and formulated with Hyaluronic Acid to help keep skin hydrated, and Niacinamide to help even skin tone, leaving a more luminous appearance.

    Key Benefits

    • Glowy, natural finish
    • Buildable

    Clinically Proven
    How to Apply

    There’s no wrong way to use Huebeam - swirl all shades together for a luminous blushing bronze, or tap into each shade for a targeted sculpt, bronze, and blushed look.

    Key Ingredients

    • Niacinamide: Helps fade dark spots, resulting in a more luminous, even skin tone
    • Chamomile Flower Extract: Helps sooth the surface of the skin
    • Hyaluronic Acid: Holds up to 1,000x its weight in moisture for advanced hydration

    NEW

    Hueskin Brightening Core Setting Powder

    SHADES:
    Size: 0.35 oz / 10g
    Hueskin Brightening Core Setting Powder
    Description

    A lightweight, silky hybrid finishing powder that sets makeup, blurs pores, and controls shine. Its innovative brightening core works to color correct, leaving skin with a radiant glow.

    Formulated with Natural Mica and light-diffusing Microspheres, plus hydrating Phytosqualane for a natural soft-matte finish for extended wear.

    Key Benefits

    • Seals in and sets makeup with a natural, soft matte finish for extended wear
    • Silky-soft, smooth, subtle veil of sheer to light, buildable coverage
    • Absorbs excess oils, controlling shine and blurring the appearance of pores
    • Center core color corrects and illuminates skin for a healthy glow

    Clinically Proven
    How to Apply

    Following application of your skin tint, concealer, or foundation swirl brush across the brightening core and outer powder before sweeping across skin, concentrating on areas where you want to eliminate shine. Works perfectly with the Duality Powder Brush.

    Key Ingredients

    • Perlite Powder: A naturally derived mineral that helps to absorb excess oil and delivers a soft mattifying effect to reduce the appearance of shine, instantly blurring pores
    • Phytosqualane: Helps to improve hydration, restoring suppleness and bounce to skin
    • Natural Mica + Light Diffusing Microspheres: Deliver a natural glow to the skin