Clean, vegan, cruelty-free beauty made for all hues.

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    BEST SELLER

    Hueguard® 3-in-1 Mineral Sunscreen, Moisturizer, Primer SPF 30

    SIZES:
    Hueguard® 3-in-1 Mineral Sunscreen, Moisturizer, Primer SPF 30
    Description

    An innovative clean, mineral sunscreen that hydrates and preps skin for makeup while protecting it from harmful UVA/UVB rays and blue light, with no white cast.

    Key Benefits

    • Protects from UVA/UVB rays and blue light
    • No-white-cast
    • Hydrates dry skin
    • Blurs imperfections
    • Works head-to-toe and all year round

    Clinically Proven
    How to Apply

    Apply a nickel-sized amount directly to face and neck for everyday moisture and protection. Apply as needed on the rest of your body, and re-apply throughout the day and after being in direct sunlight. Hueguard can be worn alone or under makeup.

    Key Ingredients

    • Zinc Oxide: Non-nano zinc for a weightless formula that blends seamlessly into the skin without a white cast. Active Ingredient

    • Bisabolol: antioxidant properties that help to soothe skin and reduce inflammation

    • Sea Buckthorn (hippophae rhamnoides) Oil: helps retain moisture, repair itself + boost collagen production

    • Ground Cherry Extract (physalis alkekengi calyx): plant extract has a potent calming effect on skin as well as offering antioxidant benefits to skin

    • Vitamin E: antioxidant, helps retain moisture, defend from pollution and other environmental stressors 

    AWARD WINNER

    Superhue® Hyperpigmentation Serum Stick

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    Superhue® Hyperpigmentation Serum Stick
    Description

    A balm-to-serum stick made with active-brightening ingredients to help fade hyperpigmentation.

     

    This innovative formula fades the appearance of hyperpigmentation and dark spots, and improves overall skin appearance.

    Key Benefits

    • Fades the appearance of hyperpigmentation and dark spots, improving overall skin tone. 
    • Helps to improve skin texture.
    • Helps to improve the look of fine lines and wrinkles.

    Clinically Proven

    Real Results* 

    • 100% of respondents agreed their skin looked more radiant.
    • 96% of respondents agreed their complexion appeared smoother.
    • 93% of respondents agreed their skin appeared to be more even in tone.

    *In a 3-week consumer study with 27 participants

    How to Apply

    Apply once daily. Glide across clean skin in a single layer, over areas with hyperpigmentation or dark spots, and gently rub in with clean hands. Follow with moisturizer and SPF during the day.

    Key Ingredients

    Niacinamide: Helps fade dark spots caused by sun damage, acne scarring, or natural discoloration
    Bakuchiol: Helps boost skin firmness, improve skin brightness, smooth out texture and lessen fine lines while reducing the risk of irritation and sun sensitivity
    THD Vitamin C: Helps fade existing dark spots and impede the production of new ones

    Rays Copper Eye Masks

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    Rays Copper Peptide Eye Masks
    Description

    Cooling eye masks that help soothe, brighten and nourish undereyes.

     

    Supercharged with our Triple Complex of Copper Peptides, Banana Extract, and Bakuchiol to help brighten and depuff tired eyes, plus reduce the appearance of fine lines.

    Key Benefits

    • Brightens
    • Depuffs
    • Helps to reduce the appearance of fine lines and wrinkles
    • Hydrates

    Clinically Proven
    How to Apply

    Apply under the eyes and leave on for up to 10 minutes, up to once daily use. Store in the fridge before use for an extra-cooling effect.

    Key Ingredients

    Copper Peptides: Boost collagen production

    Banana Extract: Depuffs and delivers gentle, brightening AHAs

    Bakuchiol: Reduces the appearance of fine lines

     

    AWARD WINNER

    Huebrow™ Clear Setting Eyebrow Gel

    Size: 0.425oz / 12.3 mL
    Huebrow™ Clear Setting Eyebrow Gel
    Description

    A strong yet flexible brow gel to shape, tame, or laminate your brows.

     

    This Allure Best of Beauty award winner is designed with a dual-sided applicator to perfectly grip each hair in place, allowing for quick and easy application.

    Key Benefits

    • Strong, natural hold
    • Won't flake
    • Easy to use

    Clinically Proven
    How to Apply

    Fluff and shape brows using the bristle side or flatten hairs with the flat side of the applicator for a sleeker look.

    Key Ingredients

    • Aloe Extract: Soothes and hydrates skin
    • Olive Fruit and Jojoba Seed Oils: Nourishes, moisturizes and conditions, helping to promote healthy looking brows
    • Panthenol (Provitamin B5): Helps brows appear healthier

    Duality Dual-Ended Fluffy Powder Brush

    Out of Stock

    Duality Dual-Ended Fluffy Powder Brush
    Description

    A silky soft dual-ended multipurpose brush with synthetic fibers that pick up the perfect amount of product— powder or cream.

     

    With a larger, fluffy end on one side that sweeps on powder for a beautiful natural finish, and a smaller, angled brush created for targeted placement to achieve more of a sculpted look, both for flawlessly blending your favorite makeup products.

    Key Benefits

    • Ultra-soft bristles 
    • Vegan synthetic fibers 
    • Can be used for different makeup products—whether powders or creams
    • Two ends for multi-uses

    Clinically Proven
    How to Apply
    Key Ingredients

    Eye Smudge Brush

    Out of Stock

    Eye Smudge Brush
    Description

    An everyday eye brush that blends seamlessly.

    Key Benefits

    Perfect for blending and shaping, made with synthetic fibers and lightweight and perfect for on-the-go makeup.

    Clinically Proven
    How to Apply
    Key Ingredients
    AWARD WINNER

    Huestick® All-over Color Corrector

    SHADES:
    Size: 3g / 0.1 oz
    Huestick® All-over Color Corrector
    Description

    A creamy multistick that balances and color corrects dark spots and dark circles.

    This 3x award-winning formula is made with hydrating squalane, hyaluronic acid, and Vitamin C+E for a smooth, blendable texture that neutralizes hyperpigmentation.

    Key Benefits

    • Creamy, blendable finish
    • Color corrects
    • Balances hyperpigmentation before makeup
    • Works on lips, cheeks, and eyes

    Clinically Proven
    How to Apply

    Swipe onto dark circles and anywhere you have discoloration before blending with fingers or a makeup sponge. Follow with concealer or foundation. Bonus: You can use it on lips, cheeks, and eyes.

    Key Ingredients

    • Hyaluronic Acid: holds up to 1,000x its weight in moisture for advanced hydration.
    • Squalane: prevents moisture loss + restores suppleness to skin.
    • Vitamins C & E: soothes, heals, and nourishes damaged skin.

     

    AWARD WINNER

    Huestick® Lip and Cheek Multistick

    SHADES:
    Size: 3g / 0.1 oz
    Huestick® Lip and Cheek Multistick
    Description

    A bold multistick you can use on your entire face (we love it on eyes, lips, and cheeks).

    Packed with hydrating Hyaluronic Acid, Squalane, Vitamins C + E for a creamy, blendable feel.

    Key Benefits

    • Creamy, blendable finish
    • Contours 
    • Apply anywhere you want color

    Clinically Proven
    How to Apply

    Swipe it on anywhere you want a bold hit of color. Use fingers or a makeup sponge to blend.

    Key Ingredients

    • Hyaluronic Acid: holds up to 1,000x its weight in moisture for advanced hydration.
    • Squalane: prevents moisture loss + restores suppleness to skin.
    • Vitamins C & E: soothes, heals, and nourishes damaged skin.

    Huegloss High-Shine Lip Gloss

    SHADES:
    Size: 4.2 mL / 0.14 fl. oz
    Huegloss High-Shine Lip Gloss
    Description

    A hydrating, non-sticky gloss that leaves lips smooth, comfy, and pillowy soft.

    Made with moisturizing Hyaluronic Acid, Coconut Oil, and Shea Butter to keep your lips cushy and comfortable all day. Comes in six shades intentionally created to look good on everyone.

    Key Benefits

    • Non-sticky
    • Nourishing & hydrating
    • Comfortable wearing

    Clinically Proven
    How to Apply

    Swipe onto bare lips or over your favorite matte lip color for a glassy sheen.

    Key Ingredients

    • Hyaluronic Acid: holds up to 1,000x its weight in moisture for advanced hydration.

    • Coconut Oil: nourishes and heals dry, chapped lips.

    • Shea Butter: creates a smooth, soft barrier and seals in moisture.

    BEST SELLER

    Hueglow Liquid Highlighter Drops

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    SIZES:
    Hueglow Liquid Highlighter Drops
    Description

    Subtle micro-shimmers meet 73% skincare—squalane, hyaluronic acid, and sunflower seed oil in these innovative, serum-infused glow drops to hydrate, replenish, and moisturize skin while taking your glow to the next level.

    Key Benefits

    • Lightweight, non-greasy (never sticky!) liquid formula
    • Natural, radiant finish
    • Works on all skin tones

    Clinically Proven
    How to Apply

    Apply a few drops directly onto skin with fingers or use our ultra-soft Kabuki brush for a seamless blend. These versatile bronzing glow drops can be used multiple ways:
    • Wear under, over, or mixed into your foundation or skin tint
    • Add to the high points of your face, wherever the light naturally lands
    • Mix into your lotion as an all over body shimmer, giving skin a sun-kissed bronze effect

    Key Ingredients

    • Squalane: Prevents moisture loss + restores suppleness to skin
    • Sunflower Seed Oil: Helps to replenish, strengthen, and soothe skin
    • Hyaluronic Acid: Holds up to 1,000x its weight in moisture for advanced hydration