HUESTICK® Lip and Cheek Multistick
A bold multistick you can use on your entire face (we love it on eyes, lips, and cheeks). Packed with hydrating Hyaluronic Acid, Squalane, Vitamins C + E for a creamy, blendable feel.
• Creamy, blendable finish • Contours • Apply anywhere you want color
• Hyaluronic Acid: holds up to 1,000x its weight in moisture for advanced hydration. • Squalane: prevents moisture loss + restores suppleness to skin. • Vitamins C & E: soothes, heals, and nourishes damaged skin.
Swipe it on anywhere you want a bold hit of color. Use fingers or a makeup sponge to blend.
Winner of Allure's Best of Beauty 2022 - Best Multiuse Stick
Winner of Allure's Best of Beauty 2021 - Best Multiuse Stick
Winner of Allure's Best of Beauty 2020 - Best Multiuse Stick
Coco-Caprylate/Caprate, C12-15 Alkyl Benzoate, Polyethylene, Ethylhexyl Palmitate, Octyldodecanol, Mica, Sucrose Acetate Isobutyrate, Silica, Candelilla Cera/ Euphorbia Cerifera (Candelilla) Wax/ Cire de candelilla, Aluminum Starch Octenylsuccinate, Octyldodecyl Neopentanoate, Lecithin, Squalane, Lauroyl Lysine, Hydrolyzed Hyaluronic Acid, Tocopherol, Tetrahexyldecyl Ascorbate, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Disteardimonium Hectorite, Polymethylsilsesquioxane, HDI/Trimethylol Hexyllactone Crosspolymer, Aqua/Water/Eau, Propylene Carbonate, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Tin Oxide, Caprylyl Glycol. May Contain//Peut contenir (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77499)
HUESTICK® Complexion Stick
Medium-to-full buildable coverage that smooths, blurs, and leaves a soft matte finish, all in one multitasking stick. Its creamy, buildable formula feels like second skin and treats your complexion with skincare benefits. In 20 shades made for real skin tones and undertones, there’s a hue made just for you.
*Based on a consumer study with 34 participants after 12 hours of wear
**Based on a consumer study with 34 participants after 2 weeks of wear
Swipe onto skin. Blend using your fingers or a brush.
Ingredients: Isononyl Isononanoate, Isoamyl Laurate, Phenylisopropyl Dimethicone, Phenyl Trimethicone, Synthetic Wax, VP/Hexadecene Copolymer, Silica, Dimethicone, Synthetic Fluorphlogopite, Caprylic/Capric Triglyceride, Dimethicone/Vinyl Dimethicone Crosspolymer, Ceramide NP, Squalane, Lycium Barbarum Seed Oil, Ascorbyl Tetraisopalmitate, Sodium Hyaluronate, Rosmarinus Officinalis (Rosemary) Leaf Extract, Oleic/Linoleic/Linolenic Polyglycerides, Helianthus Annuus (Sunflower) Seed Oil, Sunflower Seed Oil Glycerides, Disteardimonium Hectorite, Ethylhexyl Palmitate, Methicone, Tin Oxide, Alumina, Datem, Trihydroxystearin, Glucomannan. May Contain / Peut contenir (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).
HUELIP Liquid Lip Crème
Introducing the most comfortable matte lip ever!
Finally—a long-lasting, non-drying, matte lip color flexible enough to smile with you. Infused with hyaluronic acid and jojoba oil for a soft, comfortable, moisturized finish.
• Weightless feel, soft-matte finish • Non-drying formula infused with hyaluronic acid and jojoba oil • Comes in 12 intense, long-lasting shades
• Hyaluronic Acid: holds up to 1,000x its weight in moisture for advanced hydration. • Jojoba Oil: deals dry, chapped lips. • Vitamin E: for an antioxidant-rich, skin-softening protective boost.
Isododecane, Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Dimethiconol, Silica, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Cetyl Peg/Ppg-10/1 Dimethicone, Quaternium-18 Bentonite, Synthetic Fluorphlogopite, Cetearyl Dimethicone Crosspolymer, Peg-9 Polydimethylsiloxyethyl Dimethicone, Peg-10 Dimethicone, Acrylates/Dimethicone Copolymer, Disteardimonium Hectorite, Caprylyl Glycol, Hydroxyacetophenone, Propylene Carbonate, Sodium Hyaluronate, Simmondsia Chinensis (Jojoba) Seed Oil, Tocopheryl Acetate, Kaolin. May Contain(+/-): Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491), Red 7 Lake (Ci 15850), Red 28 Lake (Ci 45410), Blue 1 Lake (Ci 42090).
Swipe it on for intense, long-lasting color.
Isododecane, Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Dimethiconol, Silica, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Cetyl Peg/Ppg-10/1 Dimethicone, Quaternium-18 Bentonite, Synthetic Fluorphlogopite, Cetearyl Dimethicone Crosspolymer, Peg-9 Polydimethylsiloxyethyl Dimethicone, Peg-10 Dimethicone, Acrylates/Dimethicone Copolymer, Disteardimonium Hectorite, Caprylyl Glycol, Hydroxyacetophenone, Propylene Carbonate, Sodium Hyaluronate, Simmondsia Chinensis (Jojoba) Seed Oil, Tocopheryl Acetate, Alumina, Triethoxycaprylylsilane, Aqua, Kaolin. May Contain(+/-): Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77499), Iron Oxides (Ci 77492), Iron Oxides (Ci 77491), Yellow 6 Lake (Ci 15985), Red 7 Lake (Ci 15850).
Huebrow™ Clear Setting Eyebrow Gel
A strong yet flexible brow gel to shape, tame, or laminate your brows.
This Allure Best of Beauty award winner is designed with a dual-sided applicator to perfectly grip each hair in place, allowing for quick and easy application.
• Strong, natural hold • Won't flake • Easy to use
• Aloe Extract: Soothes and hydrates skin • Olive Fruit and Jojoba Seed Oils: Nourishes, moisturizes and conditions, helping to promote healthy looking brows • Panthenol (Provitamin B5): Helps brows appear healthier
Fluff and shape brows using the bristle side or flatten hairs with the flat side of the applicator for a sleeker look.
Winner of The Zoe Report's 2024 Beauty Groundbreaker Awards
Winner of Allure's Best of Beauty Awards 2023
Winner of Pop Sugar's Beauty Awards 2023
Winner of Cosmopolitan's Clean Beauty Awards 2023
Winner of Pop Sugar's Beauty Awards 2022
PVP, Glycerin, Aminomethyl Propanediol, Carbomer, Aloe Barbadensis Leaf Extract, Olea Europaea (Olive) Fruit Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Glycine Soja (Soybean) Oil, Panthenol, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Potassium Sorbate.
SOFTGLOSS Juicy Lip Gloss
Get hydrated, pillowy-soft lips with these sheer, universally flattering glosses. Packed with Hyaluronic Acid, Coconut Oil, and Shea Butter, they nourish and smooth while delivering a non-sticky, reflective glow and mouthwatering flavor.
Honeydew Heatwave & Raspberry Rose
Coconut Water
Swipe onto bare lips or layer over your favorite lipstick.
Blush Crush Liquid Blush
A creamy liquid blush that easily blends and builds for naturally flushed, flirty cheeks that last all day. 4 creamy shades designed for all hues.
A creamy liquid blush that easily blends and builds for naturally flushed, flirty cheeks that last all day. 5 creamy shades designed for all hues.
• Lightweight, creamy liquid texture that builds and blends with ease
• Just-the-right-amount of pigment to show up on all hues
• Skincare-powered leaving a hydrated, healthy glow
• All-day, longwearing formula
• Dermatologist Tested
• Squalane: An antioxidant that prevents moisture loss and restores suppleness while keeping skin hydrated
• Peony Extract: An anti-inflammatory botanical known to boost skin clarity and brighten
• Açai Fruit Oil: An antioxidant-rich moisturizer that helps to brighten dark spots and blemishes
• Vitamin C (THD): A highly stable form of Vitamin C that brightens, giving skin radiance
Using the doe foot applicator, start with 2 dots on cheeks and blend using fingertips, diffusing brush, or makeup sponge. Add more dots and layer to build color intensity. A little goes a long way.
Water/Aqua/Eau, Isononyl Isononanoate, Glycerin, C13-15 Alkane, Propanediol, Zinc Oxide, Polyglyceryl-3 Polyricinoleate, Dipentaerythrityl Hexahydroxystearate/Hexastearate/Hexarosinate, Oryza Sativa (Rice) Bran Wax, Hydrogenated Styrene/Methylstyrene/Indene Copolymer, Disteardimonium Hectorite, Euterpe Oleracea Fruit Oil, Squalane, Paeonia Officinalis Flower Extract, Tetrahexyldecyl Ascorbate, Magnolia Officinalis Bark Extract, Caprylyl Glycol, Octyldodecyl Stearoyl Stearate, Hydroxyacetophenone, Isostearyl Neopentanoate, Magnesium Sulfate, Phenoxyethanol, Sodium Chloride, Potassium Sorbate, Sodium Benzoate, Citric AcidMay contain / Peut Contenir (+/-): Titanium Dioxide (CI 77891), Red 7 Lake (CI 15850), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 30 Lake (CI 73360), Red 6 Lake (CI 15850)
Superbright™ 15% Vitamin C Serum Stick
A balm-to-serum stick supercharged with non-irritating 15% Vitamin C to help dramatically brighten uneven skin tone and to target texture.
Superpowered actives and antioxidants work together to help improve the appearance of fine lines and wrinkles.
• Brightens and targets uneven skin tone and texture to boost skin’s radiance. • Protects your skin from free radical damage and harmful UV rays when used in combination with a broad spectrum SPF. • Helps to improve the appearance of fine lines, wrinkles while preventing new discoloration and age spots.
15% Vitamin C (THD): A highly stable form of Vitamin C that dramatically brightens, protects against oxidative damage, and reduces age spots 1% Alpha Arbutin: Extracted from the bearberry plant, this ingredient lightens dark spots, helps to lessen the appearance of acne scars and evens out skin tone 0.5% Ferulic Acid: Antioxidant that decreases formation of fine lines, wrinkles, and age spots Vitamin E: An antioxidant that helps moisturize and soften the skin
IN JUST 4 WEEKS, SUPERBRIGHT™ IS CLINICALLY TESTED TO SIGNIFICANTLY IMPROVE*: ✔️ Overall skin brightness ✔️ Skin texture ✔️ Hyperpigmentation and dark spots ✔️ Fine lines and wrinkles
CLINICALLY TESTED OVER TIME**: 100% of users showed a highly significant improvement in the appearance of their fine lines & wrinkles. 91% of users showed a highly significant improvement in hyperpigmentation and dark spots. 88% of users showed a highly significant improvement in overall skin brightness. After 4 weeks, users showed a significant improvement in skin texture.*
IN A CONSUMER STUDY, AFTER USING SUPERBRIGHT™: 100% agree their skin looks smoother**** 94% agree their skin looks brighter**** 91% agree their skin looks more radiant and has a more even tone*** 91% agree that their fine lines and wrinkles look less visible****
*Instrumental on 32 subjects after 4 weeks **Instrumental on 32 subjects after 8 weeks ***Self-assessment on 32 subjects after 4 weeks **** Self-assessment on 32 subjects after 8 weeks
Swipe it on once daily for healthier, brighter skin that glows from within. If applying in the daytime, apply before moisturizer and always follow with sunscreen.
Water/Aqua/Eau, Tetrahexyldecyl Ascorbate, C13-15 Alkane, Cocoglycerides, Helianthus Annuus (Sunflower) Seed Wax, Acrylates Crosspolymer, Butylene Glycol, Polyhydroxystearic Acid, Diisostearyl Malate, Polyglyceryl-4 Oleate, Cetearyl Olivate, Alpha-Arbutin, Citric Acid, Ferulic Acid, Sodium PCA, Tocopherol, Malic Acid, Gluconolactone, Polyglyceryl-6 Oleate, Sorbitan Olivate, Bis-Behenyl/Isostearyl/Phytosteryl Dimer Dilinoleyl Dimer Dilinoleate, Sodium Benzoate, Calcium Gluconate
Unity Balm
An ultra-hydrating lip balm in a universal warm tint that leaves lips feeling softer and plumper. Packed with an instant soothing and hydrating blend of Shea and Murumuru Seed Butter, Hyaluronic acid, and Vitamin E.
• Ultra Hydrating Lip Balm • Leaves lips feeling softer & plumper • Universal warm brown tint for all hues • Hint of caramel vanilla flavor • Non-sticky • Clean, Vegan, Cruelty-Free
• Shea and Murumuru Seed Butter: Natural moisturizing butters that soothe, relieve, and condition the skin • Sodium Hyaluronate: Hydrates skin + lips, leaving them feeling replenished + plump • Vitamin E: Helps to seal moisturize, keeping the skin hydrated + nourished
Apply generously on your lips day and night for extra hydration.
Winner of Women's Health Beauty Awards 2020 - Best Lip Gloss
Phytosteryl/Isostearyl/Cetyl/Stearyl/Behenyl Dimer Dilinoleate, Diisostearyl Malate, Hydrogenated Polyisobutene, Polybutene, Hydrogenated Poly(C6-14 Olefin), Microcrystalline Wax, Butyrospermum Parkii (Shea) Butter, Octyldodecanol, Synthetic Wax, Astrocaryum Murumuru Seed Butter, Sodium Hyaluronate, Tocopherol, Vanillin, Disteardimonium Hectorite, Polyglyceryl-2 Diisostearate, Mica, Sodium Stearate, Cetearyl Alcohol, Ceteareth-20, Calcium Chloride, Propylene Carbonate, Sorbitan Oleate. May Contain / Peut contenir: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891)
Rays Copper Eye Masks
Cooling eye masks that help soothe, brighten and nourish undereyes.
Supercharged with our Triple Complex of Copper Peptides, Banana Extract, and Bakuchiol to help brighten and depuff tired eyes, plus reduce the appearance of fine lines.
• Brightens • Depuffs • Helps to reduce the appearance of fine lines and wrinkles • Hydrates
Copper Peptides: Boost collagen production
Banana Extract: Depuffs and delivers gentle, brightening AHAs
Bakuchiol: Reduces the appearance of fine lines
Apply under the eyes and leave on for up to 10 minutes, up to once daily use. Store in the fridge before use for an extra-cooling effect.
Water, Glycerin, Dipropylene Glycol, Niacinamide, Squalane, Bakuchiol, Chondrus Crispus Extract, Copper Tripeptide-1, Tripeptide-1, Palmitoyl Pentapeptide-4, Dipeptide-2, Oligopeptide-1, Sodium Hyaluronate, Aloe Barbadensis Leaf Extract, Caffeine, Ascorbic Acid, Musa Sapientum (Banana) Fruit Extract, Tocopherol, Leontopodium Alpinum Callus Culture Extract, Cucumis Sativus (Cucumber) Fruit Extract, Camellia Sinensis Leaf Water, 6 Ceratonia Siliqua (Carob) Gum, Hydroxyacetophenone, Cellulose Gum, Polyglyceryl-10 Laurate, Alumina, Caprylyl Glycol, Potassium Chloride, Sucrose, Iron Oxides (CI 77491), Disodium EDTA, Synthetic Fluorphlogopite, 1,2-Hexanediol, Ethylhexylglycerin, Butylene Glycol, Dipotassium Glycyrrhizate
HUELINER Longwearing Kajal Pencil Liner
A waterproof, transfer-proof eyeliner that’s creamy enough to glide and blend without tugging, yet firm enough to create sharp lines that won’t budge.
• Waterproof and transfer-proof • Long-lasting formula that easily glides on • Safe to use on water line • Highly-pigmented, carbon-free formula
• Argan Oil and Hyaluronic Acid: Hydrate and condition. • Panthenol: For a tug-free, moisture-rich application.
• Argan Oil and Hyaluronic Acid: Hydrate and condition • Panthenol: For a tug-free, moisture-rich application
Twist up and apply as desired. For a bolder look, glide along the waterline.
Winner of Bustle's Best of Beauty Awards 2024
Winner of People's Beauty Awards 2023
Winner of Bustle's Best of Beauty Awards 2023
Trimethylsiloxysilicate, Synthetic Wax, Hydrogenated Polyisobutene, Hydrogenated Poly(C6-14 Olefin), Hydrogenated Polydecene, Silica Silylate, Polybutene, Argania Spinosa Kernel Oil, Panthenol, Sodium Hyaluronate, Ethylene/Propylene Copolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Copernicia Cerifera (Carnauba) Wax. May Contain / Peut contenir: Iron Oxides (CI 77491/CI 77492/CI 77499), (Mica CI 77019), Ferric Ferrocyanide (CI 77510)
HUEGLOSS High-Shine Lip Gloss
A hydrating, non-sticky gloss that leaves lips smooth, comfy, and pillowy soft.
Made with moisturizing Hyaluronic Acid, Coconut Oil, and Shea Butter to keep your lips cushy and comfortable all day. Comes in six shades intentionally created to look good on everyone.
Made with moisturizing Hyaluronic Acid, Coconut Oil, and Shea Butter to keep your lips cushy and comfortable all day.
4.2 mL / 0.14 fl. oz
• Non-sticky • Nourishing & hydrating • Comfortable wearing
• Hyaluronic Acid: holds up to 1,000x its weight in moisture for advanced hydration.
• Coconut Oil: nourishes and heals dry, chapped lips.
• Shea Butter: creates a smooth, soft barrier and seals in moisture.
Swipe onto bare lips or over your favorite matte lip color for a glassy sheen.
Polybutene, Octyldodecanol, Triethylhexanoin, Bis-Diglyceryl Polyacyladipate-2, Cera Microcristallina/Microcrystalline Wax/Cire microcristalline, Caprylic/Capric Triglyceride, Polyethylene, Silica Silylate, Mica, Sorbitan Oleate, VP/Eicosene Copolymer, VP/Hexadecene Copolymer, Silica, Ethylhexyl Palmitate, Caprylyl Glycol, Octyldodecyl Neopentanoate, Cocos Nucifera (Coconut) Oil, Tribehenin, Butyrospermum Parkii (Shea) Butter, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Ricinus Communis (Castor) Seed Oil, Sorbitan Isostearate, Tocopherol, Tetrahexyldecyl Ascorbate, Sodium Hyaluronate, Hydrogenated Castor Oil, Lactic Acid, Palmitoyl Tripeptide-1, Synthetic Fluorphlogopite, Calcium Sodium Borosilicate, Calcium Aluminum Borosilicate, Tin Oxide, Citric Acid.
May Contain (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 7 Lake (CI 15850)
LEGACY Lash Volumizing & Lengthening Mascara
Get lashes with legacy status with our clean mascara and lash serum hybrid designed to deliver instant lash volume and lasting lash benefits. Instantly volumizes, lengthens, and curls for all-day wear. Clinically proven to improve natural lash volume and length over time.
*Clinical study with 33 users upon application
**Clinical study with 33 users after 4 weeks of continuous use
To apply, wiggle the wand back and forth, coating the base of your lashes, gently pulling upward towards the tip of your eyelashes. Apply additional coats to build to desired volume and length.
Water/Aqua/Eau, Synthetic Beeswax, Synthetic Wax, Acrylates Copolymer, Propanediol, Acacia Senegal Gum, Glyceryl Stearate, VP/Eicosene Copolymer, Palmitic Acid, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Oryza Sativa (Rice) Bran Wax, Caprylic/Capric Triglyceride, Helianthus Annuus (Sunflower) Seed Oil, Polybutene, Carthamus Tinctorius (Safflower) Flower Extract, Hibiscus Sabdariffa Flower Extract, Olea Europaea (Olive) Leaf Extract, Coffea Robusta Seed Extract, Coffea Arabica (Coffee) Seed Extract, Polyglyceryl-3 Diisostearate, Hydroxyethylcellulose, Tocopherol, Aminomethyl Propanol, 1,2-Hexanediol, Dextrin Isostearate, Caprylhydroxamic Acid, Trisodium Ethylenediamine Disuccinate, Polysorbate 60, Disodium Phosphate, Sodium Phosphate, Phenoxyethanol, Alcohol. May Contain / Peut contenir: Iron Oxides (CI 77499), Ultramarines (CI 77007)
