Our Mission

Change the beauty narrative & celebrate beauty for all tints.

Our Founder

Deepica Mutyala

South-Asian beauty entrepreneur and businesswoman, Deepica Mutyala is best known for a viral YouTube video in which she covered her dark under eye circles with red lipstick released in 2015. Within days, Mutyala was featured on The Today Show and The Dr. Oz Show. The video currently has more than 10 million views.

Our Community

Celebrating the Tint Fam.

We’ll always keep it real, and we’ll always be honest. We aren’t perfect, but we do our best to elevate our community’s stories, create products that actually work on all skin tones, and have fun together while doing it.

Our Products

Universal shades, purposeful formulas.

This is a clean, vegan, cruelty-free brand and our pigments are Carmine-free and 100% safe for your skin! Our products are packed with skincare ingredients like Hyaluronic Acid, Vitamins C and E, as well as Squalane - to hydrate and brighten your skin.

Dedicated to celebrating all complexions.

We believe in telling the stories that make us unique and unite us.
Deepica Mutyala CEO & Founder
What is Clean Beauty?
For years, “clean beauty” was synonymous with chalky, under performing or unstable formulas that were not optimized for deeper complexions. We’ve made it a priority to strive to create cutting edge, clean formulas that work on all tinted skin while minimizing our environmental impact—from our inception. We will always work to provide our diverse community with clean, innovative, and quality products formulated with deeper skin tones in mind.